A data profile of the people who buy, follow and care about Modernity in United Kingdom — modelled from more than twelve digital signal sources. Modernity has an estimated audience of 4,960,891 people in United Kingdom.
The average Modernity fan in United Kingdom is 44.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Political science, Local news, with strongest over-indexing on Wikipedia (4.66× the country average).
Demographically, the Modernity audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Modernity fan in United Kingdom is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Modernity profile in United Kingdom.
52.3% are female, 47.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.2 |
| Estimated audience size | 4,960,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Modernity audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Italy | 5.6% |
| India | 5.6% |
Where the Modernity audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.21× | |
| 02 | Yorkshire and the Humber | ~500K | 1.19× | |
| 03 | England | ~3.5M | 1.18× | |
| 04 | East of England | ~500K | 1.09× | |
| 05 | South East | ~700K | 1.07× | |
| 06 | Scotland | ~500K | 1.05× | |
| 07 | North East | ~200K | 1.05× | |
| 08 | South West | ~400K | 0.96× | |
| 09 | Northern Ireland | ~100K | 0.95× | |
| 10 | Wales | ~300K | 0.94× | |
| 11 | East Midlands | ~300K | 0.90× | |
| 12 | North West | ~400K | 0.78× |
The strongest cross-interests of the Modernity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laser engraving | Home & Garden | 8.25× | ||
| 02 | Political science | Business & Career | 7.28× | ||
| 03 | Wikipedia | Internet & Social Media | 4.66× | ||
| 04 | Sandra Bullock | Movies & TV | 4.09× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.61× | ||
| 06 | Innovation | Business & Career | 2.36× | ||
| 07 | Online newspaper | News | 2.31× | ||
| 08 | Sketch comedy | Movies & TV | 2.16× | ||
| 09 | Risk management | Business & Career | 2.10× | ||
| 10 | Britney Spears | Music & Radio | 2.04× | ||
| 11 | Tradition | Politics & Society | 2.00× | ||
| 12 | Local news | News | 1.97× | ||
| 13 | Public transport | Cars & Mobility | 1.74× | ||
| 14 | Subway | Food & Beverages | 1.69× | ||
| 15 | Philanthropy | Arts & Culture | 1.68× | ||
| 16 | Rail transport | Travel & Leisure | 1.67× | ||
| 17 | Donald Trump | Politics & Society | 1.59× | ||
| 18 | Anthropology | Business & Career | 1.58× | ||
| 19 | Genetics | Kids & Family | 1.55× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.92× | |
| Tradition | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.84× |
Modernity has an estimated audience of 4,960,891 people in United Kingdom, concentrated in England and South East.
52.3% of Modernity fans are female, 47.7% are male, with an average age of 44.2 years.
Modernity fans show strongest brand affinity for Wikipedia (4.66×), Political science (7.28×), and Local news (1.97×) over the country average.
Modernity fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Modernity itself, the audience over-indexes on Political science (7.28×), Local news (1.97×), Innovation (2.36×), and Online newspaper (2.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Modernity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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