A data profile of the people who buy, follow and care about Anthropology in United Kingdom — modelled from more than twelve digital signal sources. Anthropology has an estimated audience of 7,665,502 people in United Kingdom.
The average Anthropology fan in United Kingdom is 39.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Robert Redford, Lorraine Kelly, Human bonding, with strongest over-indexing on Robert Redford (3.99× the country average).
Demographically, the Anthropology audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Anthropology fan in United Kingdom is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Robert Redford.
The key figures that characterise the Anthropology profile in United Kingdom.
59.6% are female, 40.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.4 |
| Estimated audience size | 7,665,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Anthropology audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 6.1% |
| United Kingdom | 4.7% |
Where the Anthropology audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~2M | 1.79× | |
| 02 | South West | ~1M | 1.57× | |
| 03 | Yorkshire and the Humber | ~800K | 1.32× | |
| 04 | Northern Ireland | ~300K | 1.16× | |
| 05 | Scotland | ~700K | 1.07× | |
| 06 | East of England | ~700K | 0.98× | |
| 07 | West Midlands | ~300K | 0.93× | |
| 08 | North East | ~300K | 0.88× | |
| 09 | England | ~5.5M | 0.75× | |
| 10 | Wales | ~300K | 0.74× | |
| 11 | East Midlands | ~300K | 0.61× | |
| 12 | North West | ~300K | 0.41× |
The strongest cross-interests of the Anthropology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lorraine Kelly | Movies & TV | 6.94× | ||
| 02 | Human bonding | Kids & Family | 6.68× | ||
| 03 | Emily VanCamp | Movies & TV | 5.72× | ||
| 04 | Paleontology | Health | 4.26× | ||
| 05 | Robert Redford | Movies & TV | 3.99× | ||
| 06 | Communication studies | Business & Career | 3.65× | ||
| 07 | Phase Eight | Fashion & Accessoires | 3.31× | ||
| 08 | Humanities | Politics & Society | 2.41× | ||
| 09 | Sociology | Business & Career | 2.12× | ||
| 10 | Mind | Health | 1.99× | ||
| 11 | Political science | Business & Career | 1.99× | ||
| 12 | Littlewoods | Business & Career | 1.96× | ||
| 13 | Insect | Pets & Animals | 1.88× | ||
| 14 | Social science | Business & Career | 1.75× | ||
| 15 | Dick Van Dyke | Movies & TV | 1.69× | ||
| 16 | Interpersonal relationship | Kids & Family | 1.68× | ||
| 17 | Sibling | Kids & Family | 1.66× | ||
| 18 | Folklore | Politics & Society | 1.63× | ||
| 19 | Obituary | Literature | 1.63× | ||
| 20 | Philosophy | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.90× | |
| Sports Activity | POWER | 0.95× |
Anthropology has an estimated audience of 7,665,502 people in United Kingdom, concentrated in England and South East.
59.6% of Anthropology fans are female, 40.4% are male, with an average age of 39.4 years.
Anthropology fans show strongest brand affinity for Robert Redford (3.99×), Lorraine Kelly (6.94×), and Human bonding (6.68×) over the country average.
Anthropology fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~2M), and South West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Anthropology itself, the audience over-indexes on Lorraine Kelly (6.94×), Human bonding (6.68×), Humanities (2.41×), and Philosophy (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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