A data profile of the people who buy, follow and care about Mind in United Kingdom — modelled from more than twelve digital signal sources. Mind has an estimated audience of 8,454,793 people in United Kingdom.
The average Mind fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Volunteering, with strongest over-indexing on Wikipedia (2.3× the country average).
Demographically, the Mind audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mind fan in United Kingdom is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Mind profile in United Kingdom.
66.2% are female, 33.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 42.7 |
| Estimated audience size | 8,454,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Mind audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
Where the Mind audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~900K | 1.87× | |
| 02 | East of England | ~1M | 1.31× | |
| 03 | Yorkshire and the Humber | ~900K | 1.29× | |
| 04 | West Midlands | ~500K | 1.25× | |
| 05 | England | ~6.5M | 1.11× | |
| 06 | North East | ~300K | 1.04× | |
| 07 | South East | ~1M | 0.91× | |
| 08 | South West | ~600K | 0.89× | |
| 09 | East Midlands | ~500K | 0.82× | |
| 10 | Northern Ireland | ~100K | 0.57× | |
| 11 | Scotland | ~400K | 0.53× | |
| 12 | North West | ~500K | 0.51× |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.31× | ||
| 02 | Wikipedia | Internet & Social Media | 2.30× | ||
| 03 | Diabetes mellitus awareness | Health | 2.23× | ||
| 04 | Drinking establishment | Food & Beverages | 2.16× | ||
| 05 | Sketch comedy | Movies & TV | 2.11× | ||
| 06 | Satire | Literature | 2.03× | ||
| 07 | Anthropology | Business & Career | 1.99× | ||
| 08 | Volunteering | Politics & Society | 1.90× | ||
| 09 | Risk management | Business & Career | 1.83× | ||
| 10 | Hot tub | Home & Garden | 1.80× | ||
| 11 | Hobby | Home & Garden | 1.78× | ||
| 12 | Esso | Cars & Mobility | 1.78× | ||
| 13 | Refrigerator | Home & Garden | 1.75× | ||
| 14 | Mother's Day | Kids & Family | 1.73× | ||
| 15 | Real property | Home & Garden | 1.72× | ||
| 16 | William Hill (bookmaker) | Games | 1.62× | ||
| 17 | Dentistry | Business & Career | 1.62× | ||
| 18 | Betfair | Games | 1.58× | ||
| 19 | Distilled beverage | Food & Beverages | 1.57× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Quality Awareness | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Mind has an estimated audience of 8,454,793 people in United Kingdom, concentrated in England and South East.
66.2% of Mind fans are female, 33.8% are male, with an average age of 42.7 years.
Mind fans show strongest brand affinity for Wikipedia (2.3×), Hobby (1.78×), and Volunteering (1.9×) over the country average.
Mind fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mind itself, the audience over-indexes on Hobby (1.78×), Volunteering (1.9×), Distilled beverage (1.57×), and William Hill (bookmaker) (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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