Mind Audience in Brazil
Mind has an estimated audience of 11,724,580 people in Brazil. 68.3% are female, 31.7% are male, average age 39.7. Top brand affinities: PCI Concursos, JusBrasil, Tradition, Reddit, Waxing.
Top brand affinities include PCI Concursos, JusBrasil, Tradition, with strongest over-indexing on PCI Concursos (1.54× the country average). Demographically, the Mind audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Creativity.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 39.7 |
| Estimated audience size | 11,724,580 |
Audience persona
The typical Mind fan in Brazil is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for PCI Concursos.
Top brand affinities of Mind fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PCI Concursos | 1.54× | Shopping |
| JusBrasil | 1.64× | Internet & Social Media |
| Tradition | 1.5× | Politics & Society |
| 1.78× | Internet & Social Media | |
| Waxing | 1.82× | Beauty & Wellness |
| CVC Viagens | 1.59× | Travel & Leisure |
| Microwave oven | 1.6× | Home & Garden |
| Mascara | 1.52× | Beauty & Wellness |
| Beleza na Web | 1.54× | Shopping |
| Adam Sandler | 2× | Movies & TV |
| Cazuza | 1.53× | Music & Radio |
| Xabi Alonso | 2.2× | Sports |
| Anne Hathaway | 1.52× | Movies & TV |
| Via Marte | 1.55× | Shopping |
| Non-alcoholic beverage | 2.04× | Food & Beverages |
| Henry Cavill | 1.58× | Movies & TV |
| Aprova Concursos | 1.5× | Business & Career |
| Strawberry | 2.18× | Food & Beverages |
| Johnny Depp | 1.57× | Movies & TV |
| Curly Hair | 1.54× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| Creativity | OPEN | 1.25 |
| Individualism | JOY | 1.19 |
| Mindfulness | BALANCE | 1.17 |
| Family Orientation | CONSERVATISM | 1.16 |
| Spirituality | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.