Mind Audience in Italy
Mind has an estimated audience of 8,621,947 people in Italy. 64.4% are female, 35.6% are male, average age 42.6. Top brand affinities: Singer-songwriter, Genetics, Wikipedia, Emotional intelligence, Robert Redford.
Top brand affinities include Singer-songwriter, Genetics, Wikipedia, with strongest over-indexing on Singer-songwriter (1.56× the country average). Demographically, the Mind audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.6 |
| Estimated audience size | 8,621,947 |
Audience persona
The typical Mind fan in Italy is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities of Mind fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 1.56× | Music & Radio |
| Genetics | 1.8× | Kids & Family |
| Wikipedia | 1.7× | Internet & Social Media |
| Emotional intelligence | 2.33× | Health |
| Robert Redford | 2.02× | Movies & TV |
| Adriatic Sea | 1.61× | Travel & Leisure |
| Travel website | 1.51× | Travel & Leisure |
| General practitioner | 1.67× | Health |
| Political science | 1.61× | Business & Career |
| Adoption | 1.6× | Kids & Family |
| Pride | 2.06× | Politics & Society |
| Doctor of Medicine | 1.62× | Business & Career |
| New Testament | 2.05× | Politics & Society |
| Dress shirt | 1.51× | Fashion & Accessoires |
| Cholesterol | 1.61× | Food & Beverages |
| Horoscope | 1.52× | Health |
| Preventive healthcare | 1.56× | Health |
| Rose | 1.58× | Home & Garden |
| Videotelephony | 1.52× | Technology & Electronics |
| Biochemistry | 1.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.43 |
| Community Orientation | OPEN | 1.29 |
| Spirituality | BALANCE | 1.22 |
| Tradition | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.