A data profile of the people who buy, follow and care about Mind in Italy — modelled from more than twelve digital signal sources. Mind has an estimated audience of 8,621,947 people in Italy.
Mind has an estimated audience of 8,621,947 people in Italy. 64.4% are female, 35.6% are male, average age 42.6. Top brand affinities: Singer-songwriter, Genetics, Wikipedia, Emotional intelligence, Robert Redford.
Top brand affinities include Singer-songwriter, Genetics, Wikipedia, with strongest over-indexing on Singer-songwriter (1.56× the country average).
Demographically, the Mind audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Mind fan in Italy is more female, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Mind profile in Italy.
64.4% are female, 35.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.6 |
| Estimated audience size | 8,621,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Mind audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 2.33× | ||
| 02 | Pride | Politics & Society | 2.06× | ||
| 03 | New Testament | Politics & Society | 2.05× | ||
| 04 | Robert Redford | Movies & TV | 2.02× | ||
| 05 | Genetics | Kids & Family | 1.80× | ||
| 06 | Wikipedia | Internet & Social Media | 1.70× | ||
| 07 | Biochemistry | Business & Career | 1.70× | ||
| 08 | General practitioner | Health | 1.67× | ||
| 09 | Doctor of Medicine | Business & Career | 1.62× | ||
| 10 | Adriatic Sea | Travel & Leisure | 1.61× | ||
| 11 | Political science | Business & Career | 1.61× | ||
| 12 | Cholesterol | Food & Beverages | 1.61× | ||
| 13 | Adoption | Kids & Family | 1.60× | ||
| 14 | Rose | Home & Garden | 1.58× | ||
| 15 | Singer-songwriter | Music & Radio | 1.56× | ||
| 16 | Preventive healthcare | Health | 1.56× | ||
| 17 | Horoscope | Health | 1.52× | ||
| 18 | Videotelephony | Technology & Electronics | 1.52× | ||
| 19 | Travel website | Travel & Leisure | 1.51× | ||
| 20 | Dress shirt | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Community Orientation | OPEN | 1.29× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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