Rascasse Audience Intelligence

Mind Audience in Germany

A data profile of the people who buy, follow and care about Mind in Germany — modelled from more than twelve digital signal sources. Mind has an estimated audience of 5,111,992 people in Germany.

#642among Topic in Germany#27in Health

The average Mind fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, House music, Shih Tzu, with strongest over-indexing on Tagesschau (1.97× the country average).

Demographically, the Mind audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mind fan in Germany is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mind profile in Germany.

Audience size
5.1M
in Germany
Gender
66.3%♀
33.7% male
Age
38.9
average years
Country rank
#1031
Topic in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mind fans

66.3% are female, 33.7% are male, average age 38.9.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Mind audience in Germany
MetricValue
Female66.3%
Male33.7%
Average age38.9
Estimated audience size5,111,992
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Mind audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Mind audience comes from Germany.

Worldwide audience distribution share by country for Mind
CountryShare
United States23.9%
Brazil6.3%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mind audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mind fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.64×
02Bayern~1M1.39×
03Hessen~400K1.14×
04Niedersachsen~500K1.05×
05Nordrhein-Westfalen~1M1.03×
06Schleswig-Holstein~200K1.03×
07Bremen~40K1.01×
08Berlin~200K1.00×
09Rheinland-Pfalz~300K0.99×
10Saarland~60K0.98×
11Baden-Württemberg~700K0.97×
12Sachsen~200K0.94×
13Sachsen-Anhalt~100K0.91×
14Hamburg~100K0.91×
15Mecklenburg-Vorpommern~90K0.90×
16Brandenburg~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Mind, Germany
0.87×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mind audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mind audience
#·InterestCategoryAffinity×
01DairyFood & Beverages3.21×
02Flowering plantHome & Garden2.96×
03Shih TzuPets & Animals2.81×
04Doberman PinscherPets & Animals2.71×
05Yorkshire TerrierPets & Animals2.68×
06Black catPets & Animals2.65×
07BeaglePets & Animals2.64×
08British ShorthairPets & Animals2.48×
09Labrador RetrieverPets & Animals2.46×
10PatioHome & Garden2.46×
11French BulldogPets & Animals2.42×
12Siberian HuskyPets & Animals2.41×
13House musicMusic & Radio2.38×
14BulldogPets & Animals2.27×
15CrochetHome & Garden2.06×
16TagesschauMovies & TV1.97×
17Musical instrumentMusic & Radio1.90×
18Self-awarenessHealth1.80×
19SkirtFashion & Accessoires1.78×
20PoliticsPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mind audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mind audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
SpiritualityBALANCE1.49×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mind audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Family OrientationCONSERVATISM0.86×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mind have in Germany?

Mind has an estimated audience of 5,111,992 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mind fans?

66.3% of Mind fans are female, 33.7% are male, with an average age of 38.9 years.

03

Which brands do Mind fans like most?

Mind fans show strongest brand affinity for Tagesschau (1.97×), House music (2.38×), and Shih Tzu (2.81×) over the country average.

04

Where do Mind fans live in Germany?

Mind fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mind fans also like?

Beyond Mind itself, the audience over-indexes on House music (2.38×), Shih Tzu (2.81×), Labrador Retriever (2.46×), and Yorkshire Terrier (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Mind audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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