Mind Audience in Germany
Mind has an estimated audience of 5,111,992 people in Germany. 66.3% are female, 33.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Information sensitivity, Jesse Plemons, Glashütte, Mülheim.
The average Mind fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Information sensitivity, Jesse Plemons, with strongest over-indexing on Icon (magazine) (2.08× the country average). Demographically, the Mind audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 38.9 |
| Estimated audience size | 5,111,992 |
Audience persona
The typical Mind fan in Germany is more female, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,233,604 | 1.1× |
| Bayern | 1,057,648 | 1.29× |
| Baden-Württemberg | 712,861 | 1.02× |
| Niedersachsen | 554,825 | 1.12× |
| Hessen | 491,557 | 1.26× |
| Rheinland-Pfalz | 259,171 | 1.01× |
| Berlin | 247,236 | 1.08× |
| Sachsen | 225,515 | 0.9× |
| Schleswig-Holstein | 197,077 | 1.07× |
| Brandenburg | 129,059 | 0.81× |
| Hamburg | 113,303 | 0.98× |
| Thüringen | 103,621 | 0.8× |
| Sachsen-Anhalt | 100,636 | 0.76× |
| Mecklenburg-Vorpommern | 79,604 | 0.82× |
| Saarland | 56,998 | 0.91× |
| Bremen | 46,703 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 2.08× | Arts & Culture |
| Information sensitivity | 3.94× | Technology & Electronics |
| Jesse Plemons | 1.58× | Movies & TV |
| Glashütte | 1.89× | Travel & Leisure |
| Mülheim | 1.5× | Travel & Leisure |
| Jason Clarke (actor) | 2.02× | Movies & TV |
| Scratching post | 2.46× | Pets & Animals |
| Esra Erol | 2.27× | Movies & TV |
| Viator | 2.32× | Travel & Leisure |
| Huck (magazine) | 3.5× | Internet & Social Media |
| Throne of Glass | 1.99× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Song Jae-rim | 4.47× | Movies & TV |
| Homesteading | 2.13× | Home & Garden |
| Hostelworld | 2.03× | Travel & Leisure |
| Tifo | 2.39× | Sports |
| Celtic mythology | 1.73× | Arts & Culture |
| Jacob Tremblay | 1.56× | Movies & TV |
| Jaguar F-Pace | 2.09× | Cars & Mobility |
| Timo Hildebrand | 3.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.28 |
| Mindfulness | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.22 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Indulgence | JOY | 1.07 |
| DIY Mentality | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mind have in Germany?
Mind has an estimated audience of 5,111,992 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mind fans?
66.3% of Mind fans are female, 33.7% are male, with an average age of 38.9 years.
Which brands do Mind fans like most?
Mind fans show strongest brand affinity for Icon (magazine) (2.08×), Information sensitivity (3.94×), and Jesse Plemons (1.58×) over the country average.
Where do Mind fans live in Germany?
Mind fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,233,604), Bayern (reach 1,057,648), and Baden-Württemberg (reach 712,861). These three regions account for the largest share of the active audience.
What other brands do Mind fans also like?
Beyond Mind itself, the audience over-indexes on Information sensitivity (3.94×), Jesse Plemons (1.58×), Glashütte (1.89×), and Mülheim (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.