Mind Audience in Canada
Mind has an estimated audience of 4,593,968 people in Canada. 61.5% are female, 38.5% are male, average age 40.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Non-alcoholic beverage, Tabloid (newspaper format), Mineral water, Bored Panda.
The average Mind fan in Canada is 40.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Non-alcoholic beverage, Tabloid (newspaper format), with strongest over-indexing on Real property (1.66× the country average). Demographically, the Mind audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.6 |
| Estimated audience size | 4,593,968 |
Audience persona
The typical Mind fan in Canada is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,787,433 | 1.45× |
| Quebec | 1,038,473 | 0.94× |
| British Columbia | 797,451 | 1.16× |
| Alberta | 647,600 | 1.14× |
| Manitoba | 172,519 | 1.0× |
| Saskatchewan | 143,042 | 0.98× |
| Nova Scotia | 133,360 | 0.97× |
| New Brunswick | 102,513 | 0.97× |
| Newfoundland and Labrador | 64,383 | 0.92× |
| Prince Edward Island | 21,184 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.66× | Home & Garden |
| Non-alcoholic beverage | 2.42× | Food & Beverages |
| Tabloid (newspaper format) | 1.78× | Literature |
| Mineral water | 2.42× | Food & Beverages |
| Bored Panda | 2.0× | Internet & Social Media |
| Blanket | 1.64× | Home & Garden |
| FentyBeauty | 2.17× | Beauty & Wellness |
| Princess Polly | 1.93× | Fashion & Accessoires |
| Benjamin Moore | 1.7× | Home & Garden |
| New Look | 2.48× | Fashion & Accessoires |
| Ravelry | 1.75× | Internet & Social Media |
| La Senza | 1.66× | Fashion & Accessoires |
| Duvet | 2.01× | Home & Garden |
| Tyler Perry | 1.67× | Movies & TV |
| Inspirational Quotes | 1.72× | Business & Career |
| Joey King | 1.69× | Movies & TV |
| Individualism | 1.63× | Politics & Society |
| Italo disco | 2.42× | Music & Radio |
| Austin Butler | 1.58× | Movies & TV |
| Ralph Fiennes | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.14 |
| Spirituality | BALANCE | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
| Community Orientation | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Mind have in Canada?
Mind has an estimated audience of 4,593,968 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Mind fans?
61.5% of Mind fans are female, 38.5% are male, with an average age of 40.6 years.
Which brands do Mind fans like most?
Mind fans show strongest brand affinity for Real property (1.66×), Non-alcoholic beverage (2.42×), and Tabloid (newspaper format) (1.78×) over the country average.
Where do Mind fans live in Canada?
Mind fans in Canada are most concentrated in Ontario (reach 2,787,433), Quebec (reach 1,038,473), and British Columbia (reach 797,451). These three regions account for the largest share of the active audience.
What other brands do Mind fans also like?
Beyond Mind itself, the audience over-indexes on Non-alcoholic beverage (2.42×), Tabloid (newspaper format) (1.78×), Mineral water (2.42×), and Bored Panda (2.0×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.