A data profile of the people who buy, follow and care about Mind in Canada — modelled from more than twelve digital signal sources. Mind has an estimated audience of 4,593,968 people in Canada.
The average Mind fan in Canada is 40.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Non-alcoholic beverage, Tabloid (newspaper format), with strongest over-indexing on Real property (1.66× the country average).
Demographically, the Mind audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Mind fan in Canada is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Mind profile in Canada.
61.5% are female, 38.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.6 |
| Estimated audience size | 4,593,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Mind audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
Where the Mind audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.45× | |
| 02 | British Columbia | ~800K | 1.16× | |
| 03 | Alberta | ~600K | 1.14× | |
| 04 | Manitoba | ~200K | 1.00× | |
| 05 | Saskatchewan | ~100K | 0.98× | |
| 06 | Nova Scotia | ~100K | 0.97× | |
| 07 | New Brunswick | ~100K | 0.97× | |
| 08 | Quebec | ~1M | 0.94× | |
| 09 | Prince Edward Island | ~20K | 0.94× | |
| 10 | Newfoundland and Labrador | ~60K | 0.92× |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Look | Fashion & Accessoires | 2.48× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.42× | ||
| 03 | Mineral water | Food & Beverages | 2.42× | ||
| 04 | Italo disco | Music & Radio | 2.42× | ||
| 05 | FentyBeauty | Beauty & Wellness | 2.17× | ||
| 06 | Milwaukee Brewers | Sports | 2.09× | ||
| 07 | Duvet | Home & Garden | 2.01× | ||
| 08 | Bored Panda | Internet & Social Media | 2.00× | ||
| 09 | Princess Polly | Fashion & Accessoires | 1.93× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 11 | Ravelry | Internet & Social Media | 1.75× | ||
| 12 | Inspirational Quotes | Business & Career | 1.72× | ||
| 13 | Benjamin Moore | Home & Garden | 1.70× | ||
| 14 | Joey King | Movies & TV | 1.69× | ||
| 15 | Tyler Perry | Movies & TV | 1.67× | ||
| 16 | Real property | Home & Garden | 1.66× | ||
| 17 | La Senza | Fashion & Accessoires | 1.66× | ||
| 18 | Blanket | Home & Garden | 1.64× | ||
| 19 | Individualism | Politics & Society | 1.63× | ||
| 20 | Freddie Highmore | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.19× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Design Affinity | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× |
Mind has an estimated audience of 4,593,968 people in Canada, concentrated in Ontario and Quebec.
61.5% of Mind fans are female, 38.5% are male, with an average age of 40.6 years.
Mind fans show strongest brand affinity for Real property (1.66×), Non-alcoholic beverage (2.42×), and Tabloid (newspaper format) (1.78×) over the country average.
Mind fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Mind itself, the audience over-indexes on Non-alcoholic beverage (2.42×), Tabloid (newspaper format) (1.78×), Mineral water (2.42×), and Bored Panda (2.0×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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