Mind Audience in United States

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Mind has an estimated audience of 44,681,475 people in United States. 60.4% are female, 39.6% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Governor of Michigan, Vocal harmony, Wok.

The average Mind fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (12.99× the country average). Demographically, the Mind audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Mind fans

Demographic split for Mind audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.0
Estimated audience size44,681,475

Audience persona

The typical Mind fan in United States is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Mind in United States
RegionReachAffinity
California5,193,9981.06×
Texas3,735,6230.97×
Florida3,199,5481.06×
New York2,498,8151×
Georgia1,816,0581.32×
Michigan1,736,3291.49×
North Carolina1,379,8131.03×
Illinois1,317,8360.89×
Pennsylvania1,229,4040.82×
Ohio1,072,9440.78×
New Jersey980,4590.86×
Idaho979,2724.37×
Virginia968,5220.89×
Arizona929,0571.02×
Tennessee855,4930.95×
Louisiana820,5531.42×
Washington801,1460.89×
Maryland779,8751.02×
Massachusetts742,7980.84×
South Carolina707,8091.05×
Indiana700,1030.86×
Alabama676,0721.08×
Missouri633,8080.88×
Colorado591,6740.84×
Minnesota582,1610.91×
Wisconsin552,1430.82×
Mississippi505,0881.37×
Kentucky488,3840.87×
Oregon473,2630.92×
Oklahoma457,2420.92×
Connecticut385,6850.86×
Arkansas366,7261×
Nevada362,4200.84×
Utah319,2830.8×
Iowa294,3130.8×
Kansas293,8500.83×
Montana214,0601.73×
New Mexico206,5890.92×
Hawaii197,9931.03×
Maine192,3851.2×
Nebraska163,6460.73×
West Virginia155,4640.75×
Washington, District of Columbia135,0661.01×
New Hampshire105,1920.6×
Rhode Island95,8410.67×
Delaware93,8980.76×
South Dakota76,0270.74×
North Dakota64,5570.7×
Alaska60,6180.63×
Vermont49,1470.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mind audience
BrandAffinityCategory
Historic site12.99×Arts & Culture
Goop15.73×Internet & Social Media
Governor of Michigan17.27×Politics & Society
Vocal harmony9.59×Music & Radio
Wok12.99×Food & Beverages
Grinch7.87×Movies & TV
Google Home11.27×Technology & Electronics
Hibachi13.28×Food & Beverages
headspace14.93×Health
Grace Slick13.75×Music & Radio
Cherish (group)16.05×Music & Radio
Hipster13.62×Politics & Society
Fairy godmother10.47×Literature
No Escape (1994 film)14.5×Movies & TV
El Paso County, Colorado15.85×Travel & Leisure
TV Fanatic12.74×Movies & TV
Guitarist (magazine)12.55×Music & Radio
Kikar HaShabbat17.58×News
La Jolla9.49×Travel & Leisure
Mathcore7.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mind audience
TraitClusterScore
MindfulnessBALANCE1.18
ExtroversionTHRILL1.14
Social Media UsageJOY1.03
Healthy LifestyleBALANCE0.96
Price SensitivityPREMIUM0.96
TraditionCONSERVATISM0.94

Worldwide distribution

Worldwide audience distribution share by country for Mind
CountryShare
United States23.9%
Brazil6.3%
Italy4.6%

See Mind audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Mind have in United States?

Mind has an estimated audience of 44,681,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Mind fans?

60.4% of Mind fans are female, 39.6% are male, with an average age of 41.0 years.

Which brands do Mind fans like most?

Mind fans show strongest brand affinity for Historic site (12.99×), Goop (15.73×), and Governor of Michigan (17.27×) over the country average.

Where do Mind fans live in United States?

Mind fans in United States are most concentrated in California (reach 5,193,998), Texas (reach 3,735,623), and Florida (reach 3,199,548). These three regions account for the largest share of the active audience.

What other brands do Mind fans also like?

Beyond Mind itself, the audience over-indexes on Goop (15.73×), Governor of Michigan (17.27×), Vocal harmony (9.59×), and Wok (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.