Rascasse Audience Intelligence

Mind Audience in United States

A data profile of the people who buy, follow and care about Mind in United States — modelled from more than twelve digital signal sources. Mind has an estimated audience of 44,681,475 people in United States.

#353among Topic in United States#13in Health

The average Mind fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Metaphysics, Diaper bag, with strongest over-indexing on Planet Fitness (2.35× the country average).

Demographically, the Mind audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mind fan in United States is more female, around 41.0 years old, with strong Mindfulness tendencies and a notable affinity for Planet Fitness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mind profile in United States.

Audience size
44.7M
in United States
Gender
60.4%♀
39.6% male
Age
41.0
average years
Country rank
#486
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mind fans

60.4% are female, 39.6% are male, average age 41.0.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Mind audience in United States
MetricValue
Female60.4%
Male39.6%
Average age41.0
Estimated audience size44,681,475
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Mind audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Mind audience comes from United States.

Worldwide audience distribution share by country for Mind
CountryShare
United States23.9%
Brazil6.3%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mind audience in United States is strongest.

Fig. 05

Top regions by affinity

Mind fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~800K3.64×
02Michigan~1.5M1.44×
03Montana~200K1.44×
04Louisiana~800K1.35×
05Mississippi~500K1.32×
06Georgia~1.5M1.20×
07Alabama~700K1.12×
08Maine~200K1.09×
09Florida~3M1.07×
10South Carolina~700K1.04×
11California~5M1.03×
12North Carolina~1.5M1.03×
13Arkansas~400K1.01×
14New Mexico~200K1.00×
15Hawaii~200K1.00×
16Texas~4M0.98×
17Arizona~900K0.98×
18Kentucky~500K0.98×
19South Dakota~100K0.98×
20New York~2.5M0.96×
21Maryland~700K0.96×
22Oklahoma~500K0.96×
23Tennessee~800K0.95×
24Connecticut~400K0.92×
25Washington, District of Columbia~100K0.92×
26Virginia~1M0.91×
27Indiana~700K0.90×
28Missouri~600K0.90×
29Minnesota~600K0.90×
30Iowa~300K0.90×
31Oregon~500K0.89×
32Kansas~300K0.89×
33Illinois~1.5M0.88×
34Utah~400K0.88×
35Alaska~80K0.88×
36New Jersey~1M0.87×
37Nevada~400K0.87×
38West Virginia~200K0.87×
39North Dakota~80K0.87×
40Pennsylvania~1.5M0.86×
41Washington~800K0.86×
42Wisconsin~600K0.86×
43Nebraska~200K0.86×
44Delaware~100K0.86×
45Ohio~1M0.85×
46Rhode Island~100K0.84×
47Vermont~70K0.84×
48Colorado~600K0.83×
49Massachusetts~700K0.81×
50New Hampshire~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Mind, United States
0.73×1.00×3.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mind audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mind audience
#·InterestCategoryAffinity×
01Ballroom danceMusic & Radio3.13×
02American ApparelFashion & Accessoires3.11×
03PonytailFashion & Accessoires2.95×
04Universal StudiosMovies & TV2.95×
05Diaper bagKids & Family2.89×
06MetaphysicsBusiness & Career2.79×
07Princess PollyFashion & Accessoires2.60×
08Non-alcoholic beverageFood & Beverages2.51×
09Planet FitnessSports2.35×
10LabradorPets & Animals2.32×
11Britney SpearsMusic & Radio2.17×
12Miniature SchnauzerPets & Animals2.17×
13InnovationBusiness & Career1.93×
14Real propertyHome & Garden1.87×
15KeratinBeauty & Wellness1.71×
16Virtual realityTechnology & Electronics1.70×
17NeuroscienceBusiness & Career1.69×
18GeneticsKids & Family1.62×
19CrystalFashion & Accessoires1.59×
20Talk radioMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mind audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mind audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.28×
SpiritualityBALANCE1.16×
Community OrientationOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mind audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mind have in United States?

Mind has an estimated audience of 44,681,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mind fans?

60.4% of Mind fans are female, 39.6% are male, with an average age of 41.0 years.

03

Which brands do Mind fans like most?

Mind fans show strongest brand affinity for Planet Fitness (2.35×), Metaphysics (2.79×), and Diaper bag (2.89×) over the country average.

04

Where do Mind fans live in United States?

Mind fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Mind fans also like?

Beyond Mind itself, the audience over-indexes on Metaphysics (2.79×), Diaper bag (2.89×), Britney Spears (2.17×), and Real property (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mind audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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