Mind Audience in Mexico
Mind has an estimated audience of 4,853,678 people in Mexico. 56.1% are female, 43.9% are male, average age 32.1. Top brand affinities: Dropbox (service), Drop shipping, Alexander McQueen (brand), Social shopping, Impulse purchase.
Top brand affinities include Dropbox (service), Drop shipping, Alexander McQueen (brand), with strongest over-indexing on Dropbox (service) (35.56× the country average). Demographically, the Mind audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 32.1 |
| Estimated audience size | 4,853,678 |
Audience persona
The typical Mind fan in Mexico is more female, around 32.1 years old, with strong Family Orientation tendencies and a notable affinity for Dropbox (service).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dropbox (service) | 35.56× | Technology & Electronics |
| Drop shipping | 27.35× | Shopping |
| Alexander McQueen (brand) | 24.94× | Fashion & Accessoires |
| Social shopping | 23.89× | Shopping |
| Impulse purchase | 22.97× | Shopping |
| High-net-worth individual | 22.19× | Business & Career |
| Food steamer | 28.36× | Home & Garden |
| Bottega Veneta | 23.93× | Fashion & Accessoires |
| A-ha | 61.54× | Music & Radio |
| Family car | 24.95× | Cars & Mobility |
| Forex Online Trading | 30.97× | Business & Career |
| Antique car | 20.32× | Cars & Mobility |
| Machine embroidery | 30× | Home & Garden |
| Dior Homme | 27.33× | Beauty & Wellness |
| MSN | 3.13× | News |
| Court shoe | 27.13× | Fashion & Accessoires |
| Credit cards | 1.88× | Business & Career |
| X | 1.74× | Internet & Social Media |
| Catholic Church | 2.32× | Politics & Society |
| Samsung | 1.98× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 7.1 |
| Design Affinity | PREMIUM | 2.23 |
| Quality Awareness | PREMIUM | 2.1 |
| Luxury Orientation | PREMIUM | 2.07 |
| DIY Mentality | THRILL | 1.87 |
| Price Sensitivity | PREMIUM | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.