Mind Audience in Mexico
Mind has an estimated audience of 4,853,678 people in Mexico. 56.1% are female, 43.9% are male, average age 32.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (318.43× the country average). Demographically, the Mind audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 32.1 |
| Estimated audience size | 4,853,678 |
Audience persona
The typical Mind fan in Mexico is more female, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Mind fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 318.43× | Shopping |
| Costa Rica | 517.38× | Travel & Leisure |
| Game consoles | 187.84× | Technology & Electronics |
| Catholic Church | 134.45× | Politics & Society |
| Sarcasm | 99.07× | Politics & Society |
| Mobile game | 80.95× | Games |
| Travel agency | 87.49× | Travel & Leisure |
| Exfoliation (cosmetology) | 164.3× | Beauty & Wellness |
| Banana | 66.26× | Food & Beverages |
| Valentine's Day | 115.19× | Kids & Family |
| Broadcasting of sports events | 84.27× | Movies & TV |
| El País | 63.04× | News |
| Dentistry | 57.25× | Business & Career |
| Sexology | 43.74× | Kids & Family |
| Daily Horoscope | 552.96× | Internet & Social Media |
| Freeware | 33.45× | Technology & Electronics |
| Pilsner | 53.39× | Food & Beverages |
| Multi-level marketing | 46.96× | Business & Career |
| Breastfeeding | 37.95× | Kids & Family |
| Orange (fruit) | 50.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.58 |
| Travelling | THRILL | 22.78 |
| Urban Lifestyle | OPEN | 4.07 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.3 |
| Mindfulness | BALANCE | 2.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.