A data profile of the people who buy, follow and care about Mind in Spain — modelled from more than twelve digital signal sources. Mind has an estimated audience of 5,146,465 people in Spain.
Mind has an estimated audience of 5,146,465 people in Spain. 66.8% are female, 33.2% are male, average age 42.7. Top brand affinities: Coches.net, Self-awareness, Flower, El Mueble, Wikipedia.
Top brand affinities include Coches.net, Self-awareness, Flower, with strongest over-indexing on Coches.net (1.66× the country average).
Demographically, the Mind audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Mind fan in Spain is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Coches.net.
The key figures that characterise the Mind profile in Spain.
66.8% are female, 33.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.7 |
| Estimated audience size | 5,146,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Mind audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 2.54× | ||
| 02 | YouTube Music | Internet & Social Media | 2.39× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 2.17× | ||
| 04 | British Shorthair | Pets & Animals | 2.14× | ||
| 05 | Self-awareness | Health | 1.97× | ||
| 06 | Poodle | Pets & Animals | 1.91× | ||
| 07 | Labrador Retriever | Pets & Animals | 1.87× | ||
| 08 | El Mueble | Home & Garden | 1.80× | ||
| 09 | Father's Day | Kids & Family | 1.79× | ||
| 10 | Swimming pool | Sports | 1.71× | ||
| 11 | Charity and causes | Business & Career | 1.71× | ||
| 12 | Coches.net | Cars & Mobility | 1.66× | ||
| 13 | Flower | Home & Garden | 1.66× | ||
| 14 | Travel website | Travel & Leisure | 1.65× | ||
| 15 | Bookselling | Literature | 1.61× | ||
| 16 | Wikipedia | Internet & Social Media | 1.60× | ||
| 17 | Hipercor | Shopping | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.58× | ||
| 19 | Real property | Home & Garden | 1.53× | ||
| 20 | Clinic | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Spirituality | BALANCE | 1.32× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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