Mind Audience in Spain
Mind has an estimated audience of 5,146,465 people in Spain. 66.8% are female, 33.2% are male, average age 42.7. Top brand affinities: Coches.net, Self-awareness, Flower, YouTube Music, Wikipedia.
Top brand affinities include Coches.net, Self-awareness, Flower, with strongest over-indexing on Coches.net (1.66× the country average). Demographically, the Mind audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
Category: Health · Type: Topic
Demographics of Mind fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.7 |
| Estimated audience size | 5,146,465 |
Audience persona
The typical Mind fan in Spain is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Coches.net.
Top brand affinities of Mind fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coches.net | 1.66× | Cars & Mobility |
| Self-awareness | 1.97× | Health |
| Flower | 1.66× | Home & Garden |
| YouTube Music | 2.39× | Internet & Social Media |
| Wikipedia | 1.6× | Internet & Social Media |
| El Mueble | 1.8× | Home & Garden |
| Hipercor | 1.6× | Shopping |
| Travel website | 1.65× | Travel & Leisure |
| Swimming pool | 1.71× | Sports |
| Genetics | 1.58× | Kids & Family |
| Clinic | 1.52× | Health |
| Father's Day | 1.79× | Kids & Family |
| Charity and causes | 1.71× | Business & Career |
| Bookselling | 1.61× | Literature |
| Real property | 1.53× | Home & Garden |
| Forex Online Trading | 2.54× | Business & Career |
| Poodle | 1.91× | Pets & Animals |
| British Shorthair | 2.14× | Pets & Animals |
| Isabel Marant | 2.17× | Fashion & Accessoires |
| Boca Juniors | 2.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.4 |
| Spirituality | BALANCE | 1.32 |
| Mindfulness | BALANCE | 1.29 |
| Tradition | CONSERVATISM | 1.26 |
| Individualism | JOY | 1.22 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
See Mind audiences in other countries
More Health audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.