A data profile of the people who buy, follow and care about Mind in India — modelled from more than twelve digital signal sources. Mind has an estimated audience of 6,947,126 people in India.
Mind has an estimated audience of 6,947,126 people in India. 27.7% are female, 72.3% are male, average age 31.5. Top brand affinities: Anthropology, Videography, Self-love, Real property, Crystal.
Top brand affinities include Anthropology, Videography, Self-love, with strongest over-indexing on Anthropology (3.48× the country average).
Demographically, the Mind audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
The typical Mind fan in India is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anthropology.
The key figures that characterise the Mind profile in India.
27.7% are female, 72.3% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 31.5 |
| Estimated audience size | 6,947,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Mind audience comes from India.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthropology | Business & Career | 3.48× | ||
| 02 | Vanessa Kirby | Movies & TV | 3.00× | ||
| 03 | Emotional intelligence | Health | 2.52× | ||
| 04 | Curly Hair | Beauty & Wellness | 2.51× | ||
| 05 | Self-love | Health | 2.40× | ||
| 06 | Videography | Internet & Social Media | 2.38× | ||
| 07 | Rhetoric | Politics & Society | 2.34× | ||
| 08 | Crystal | Fashion & Accessoires | 2.26× | ||
| 09 | Long hair | Beauty & Wellness | 2.03× | ||
| 10 | Self-esteem | Health | 1.98× | ||
| 11 | Real property | Home & Garden | 1.97× | ||
| 12 | One Piece | Movies & TV | 1.76× | ||
| 13 | OnePlus | Technology & Electronics | 1.68× | ||
| 14 | Seafood | Food & Beverages | 1.67× | ||
| 15 | forex trader | Business & Career | 1.66× | ||
| 16 | Cabinetry | Home & Garden | 1.64× | ||
| 17 | Candle | Home & Garden | 1.56× | ||
| 18 | Crossword | Games | 1.54× | ||
| 19 | Mother's Day | Kids & Family | 1.53× | ||
| 20 | Oil painting | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.23× | |
| Mindfulness | BALANCE | 1.19× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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