A data profile of the people who buy, follow and care about Mind in Finland — modelled from more than twelve digital signal sources. Mind has an estimated audience of 483,028 people in Finland.
Mind has an estimated audience of 483,028 people in Finland. 76.2% are female, 23.8% are male, average age 43.2. Top brand affinities: Google, Finnair, Helsinki, Happiness, Stockmann.
Top brand affinities include Google, Finnair, Helsinki, with strongest over-indexing on Google (1.56× the country average).
Demographically, the Mind audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Mind fan in Finland is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Mind profile in Finland.
76.2% are female, 23.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 43.2 |
| Estimated audience size | 483,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Mind audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swimming pool | Sports | 2.65× | ||
| 02 | Self-love | Health | 2.31× | ||
| 03 | Instant messaging | Internet & Social Media | 1.98× | ||
| 04 | Happiness | Health | 1.97× | ||
| 05 | Fiction books | Literature | 1.96× | ||
| 06 | Wikipedia | Internet & Social Media | 1.83× | ||
| 07 | Hair products | Beauty & Wellness | 1.81× | ||
| 08 | Helsinki | Travel & Leisure | 1.78× | ||
| 09 | Stockmann | Shopping | 1.75× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.71× | ||
| 11 | Dogs | Pets & Animals | 1.67× | ||
| 12 | Internet & Social Media | 1.64× | |||
| 13 | Lunch | Food & Beverages | 1.64× | ||
| 14 | Video games | Games | 1.59× | ||
| 15 | Valtteri Bottas | Sports | 1.59× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Flower | Home & Garden | 1.55× | ||
| 18 | Finnair | Travel & Leisure | 1.54× | ||
| 19 | Higher education | Business & Career | 1.51× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Extroversion | THRILL | 1.36× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Price Sensitivity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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