A data profile of the people who buy, follow and care about Mind in Denmark — modelled from more than twelve digital signal sources. Mind has an estimated audience of 784,225 people in Denmark.
Mind has an estimated audience of 784,225 people in Denmark. 69.5% are female, 30.5% are male, average age 45.6. Top brand affinities: Flower, Hobby, IHF World Men's Handball Championship, Gina Tricot, Self-esteem.
Top brand affinities include Flower, Hobby, IHF World Men's Handball Championship, with strongest over-indexing on Flower (1.57× the country average).
Demographically, the Mind audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Mind fan in Denmark is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Flower.
The key figures that characterise the Mind profile in Denmark.
69.5% are female, 30.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 45.6 |
| Estimated audience size | 784,225 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Mind audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cross-stitch | Home & Garden | 2.06× | ||
| 02 | Zizzi | Food & Beverages | 1.94× | ||
| 03 | Mother's Day | Kids & Family | 1.92× | ||
| 04 | Baby food | Kids & Family | 1.88× | ||
| 05 | Eyelash | Beauty & Wellness | 1.86× | ||
| 06 | Shih Tzu | Pets & Animals | 1.83× | ||
| 07 | Siberian Husky | Pets & Animals | 1.75× | ||
| 08 | Georg Jensen | Home & Garden | 1.74× | ||
| 09 | Quiz | Games | 1.72× | ||
| 10 | Ravelry | Internet & Social Media | 1.68× | ||
| 11 | Hobby | Home & Garden | 1.67× | ||
| 12 | Weather | Home & Garden | 1.66× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 14 | Poster | Arts & Culture | 1.65× | ||
| 15 | IHF World Men's Handball Championship | Sports | 1.64× | ||
| 16 | Leggings | Fashion & Accessoires | 1.63× | ||
| 17 | Flower | Home & Garden | 1.57× | ||
| 18 | Self-esteem | Health | 1.56× | ||
| 19 | High school | Business & Career | 1.56× | ||
| 20 | Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Extroversion | THRILL | 1.24× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.81× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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