A data profile of the people who buy, follow and care about Mind in Netherlands — modelled from more than twelve digital signal sources. Mind has an estimated audience of 1,693,336 people in Netherlands.
Mind has an estimated audience of 1,693,336 people in Netherlands. 69.5% are female, 30.5% are male, average age 44.0. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Aldi, Hornbach.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.8× the country average).
Demographically, the Mind audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Mind fan in Netherlands is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Mind profile in Netherlands.
69.5% are female, 30.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.0 |
| Estimated audience size | 1,693,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Mind audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
The strongest cross-interests of the Mind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunweb | Travel & Leisure | 2.64× | ||
| 02 | Crochet | Home & Garden | 1.99× | ||
| 03 | Sewing | Home & Garden | 1.92× | ||
| 04 | Charity and causes | Business & Career | 1.81× | ||
| 05 | Cruises | Travel & Leisure | 1.81× | ||
| 06 | Jumbo (supermarket) | Shopping | 1.80× | ||
| 07 | Internet & Social Media | 1.80× | |||
| 08 | Hair products | Beauty & Wellness | 1.80× | ||
| 09 | Video hosting service | Technology & Electronics | 1.77× | ||
| 10 | Wikipedia | Internet & Social Media | 1.73× | ||
| 11 | Rabobank | Business & Career | 1.67× | ||
| 12 | TUI | Travel & Leisure | 1.67× | ||
| 13 | Black Friday (shopping) | Shopping | 1.64× | ||
| 14 | Italian cuisine | Food & Beverages | 1.64× | ||
| 15 | Hornbach | Shopping | 1.62× | ||
| 16 | MS Mode | Fashion & Accessoires | 1.62× | ||
| 17 | Flower | Home & Garden | 1.61× | ||
| 18 | Aldi | Shopping | 1.58× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.57× | ||
| 20 | Psychology | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.57× | |
| Spirituality | BALANCE | 1.44× | |
| Community Orientation | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.87× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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