Anthropology Audience in Canada
Anthropology has an estimated audience of 4,819,526 people in Canada. 55.1% are female, 44.9% are male, average age 38.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Divertissement, Clin d'oeil, Him & Her, Nicktoons (TV channel), Rocko's Modern Life.
The average Anthropology fan in Canada is 38.3 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Divertissement, Clin d'oeil, Him & Her, with strongest over-indexing on Divertissement (1.55× the country average). Demographically, the Anthropology audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Anthropology fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.3 |
| Estimated audience size | 4,819,526 |
Audience persona
The typical Anthropology fan in Canada is more female, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Divertissement.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,319,713 | 1.64× |
| Quebec | 1,512,027 | 1.31× |
| British Columbia | 1,128,050 | 1.56× |
| Alberta | 901,903 | 1.52× |
| Manitoba | 181,856 | 1.01× |
| Saskatchewan | 113,777 | 0.75× |
| Nova Scotia | 102,522 | 0.71× |
| New Brunswick | 60,749 | 0.55× |
| Newfoundland and Labrador | 37,628 | 0.51× |
| Prince Edward Island | 13,492 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Divertissement | 1.55× | Politics & Society |
| Clin d'oeil | 1.58× | News |
| Him & Her | 1.67× | Movies & TV |
| Nicktoons (TV channel) | 1.58× | Movies & TV |
| Rocko's Modern Life | 1.5× | Movies & TV |
| Dilbert | 1.74× | Literature |
| Russell Tovey | 1.66× | Movies & TV |
| Ranker | 1.5× | |
| Torchwood | 1.51× | Movies & TV |
| Masashi Kishimoto | 1.53× | Literature |
| Joss and Main | 1.52× | Home & Garden |
| Mega Man Battle Network | 1.56× | Games |
| Journal des Femmes | 1.54× | News |
| Brico | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.18 |
| Patriotism | CONSERVATISM | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
| Career Orientation | POWER | 1.04 |
| Urban Lifestyle | OPEN | 1.03 |
| Early Adopter Mentality | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 6.1% |
| United Kingdom | 4.7% |
See Anthropology audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Anthropology have in Canada?
Anthropology has an estimated audience of 4,819,526 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Anthropology fans?
55.1% of Anthropology fans are female, 44.9% are male, with an average age of 38.3 years.
Which brands do Anthropology fans like most?
Anthropology fans show strongest brand affinity for Divertissement (1.55×), Clin d'oeil (1.58×), and Him & Her (1.67×) over the country average.
Where do Anthropology fans live in Canada?
Anthropology fans in Canada are most concentrated in Ontario (reach 3,319,713), Quebec (reach 1,512,027), and British Columbia (reach 1,128,050). These three regions account for the largest share of the active audience.
What other brands do Anthropology fans also like?
Beyond Anthropology itself, the audience over-indexes on Clin d'oeil (1.58×), Him & Her (1.67×), Nicktoons (TV channel) (1.58×), and Rocko's Modern Life (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.