A data profile of the people who buy, follow and care about Phase Eight in United Kingdom — modelled from more than twelve digital signal sources. Phase Eight has an estimated audience of 1,923,816 people in United Kingdom.
The average Phase Eight fan in United Kingdom is 52.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Hobbs, Fat Face, J. D. Williams, with strongest over-indexing on Hobbs (34.48× the country average).
Demographically, the Phase Eight audience skews more female with an average age of 52.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Phase Eight fan in United Kingdom is more female, around 52.0 years old, with strong Creativity tendencies and a notable affinity for Hobbs.
The key figures that characterise the Phase Eight profile in United Kingdom.
91.7% are female, 8.3% are male, average age 52.0.
| Metric | Value |
|---|---|
| Female | 91.7% |
| Male | 8.3% |
| Average age | 52.0 |
| Estimated audience size | 1,923,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 6% | |
| 30-39 | 12% | |
| 40-49 | 21% | |
| 50+ | 60% |
of the worldwide Phase Eight audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.4% |
| Switzerland | 3.7% |
| Ireland | 2.8% |
Where the Phase Eight audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~300K | 1.24× | |
| 02 | Yorkshire and the Humber | ~200K | 1.21× | |
| 03 | Scotland | ~200K | 1.20× | |
| 04 | North East | ~90K | 1.14× | |
| 05 | East of England | ~200K | 1.11× | |
| 06 | West Midlands | ~90K | 1.08× | |
| 07 | Northern Ireland | ~60K | 1.00× | |
| 08 | Wales | ~100K | 0.95× | |
| 09 | South West | ~100K | 0.89× | |
| 10 | England | ~1.5M | 0.85× | |
| 11 | East Midlands | ~100K | 0.81× | |
| 12 | North West | ~100K | 0.52× |
The strongest cross-interests of the Phase Eight audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hobbs | Shopping | 34.48× | ||
| 02 | Lorraine (TV programme) | Movies & TV | 14.12× | ||
| 03 | L.K.Bennett | Fashion & Accessoires | 11.04× | ||
| 04 | Monica Vinader | Fashion & Accessoires | 9.97× | ||
| 05 | Crew Clothing | Fashion & Accessoires | 9.76× | ||
| 06 | Fat Face | Fashion & Accessoires | 9.14× | ||
| 07 | Oliver Bonas | Fashion & Accessoires | 8.75× | ||
| 08 | Linens | Home & Garden | 8.63× | ||
| 09 | Bonmarché | Shopping | 8.61× | ||
| 10 | clarks | Fashion & Accessoires | 8.56× | ||
| 11 | Monsoon | Travel & Leisure | 8.30× | ||
| 12 | J. D. Williams | Shopping | 7.69× | ||
| 13 | Wedding Planners | Kids & Family | 7.11× | ||
| 14 | Reiss (brand) | Fashion & Accessoires | 5.35× | ||
| 15 | Department store | Shopping | 4.88× | ||
| 16 | Sandal | Fashion & Accessoires | 4.44× | ||
| 17 | Skirt | Fashion & Accessoires | 3.81× | ||
| 18 | Sleeve | Fashion & Accessoires | 3.76× | ||
| 19 | Hobbycraft | Home & Garden | 3.72× | ||
| 20 | American Student Dental Association | Business & Career | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.65× | |
| Price Sensitivity | PREMIUM | 1.64× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.45× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Mindfulness | BALANCE | 0.63× |
Phase Eight's target market in United Kingdom covers an estimated 1,923,816 people, concentrated in England and South East.
91.7% of the Phase Eight audience are female, 8.3% are male, with an average age of 52.0 years.
Phase Eight fans show strongest brand affinity for Hobbs (34.48×), Fat Face (9.14×), and J. D. Williams (7.69×) over the country average.
Phase Eight fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~300K), and Scotland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Phase Eight itself, the audience over-indexes on Fat Face (9.14×), J. D. Williams (7.69×), Oliver Bonas (8.75×), and clarks (8.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Phase Eight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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