A data profile of the people who buy, follow and care about clarks in United Kingdom — modelled from more than twelve digital signal sources. clarks has an estimated audience of 3,365,739 people in United Kingdom.
The average clarks fan in United Kingdom is 44.8 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Clarks Shoes, Lee Mack, ClassPass, with strongest over-indexing on Clarks Shoes (27.64× the country average).
Demographically, the clarks audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical clarks fan in United Kingdom is more female, around 44.8 years old, with strong Individualism tendencies and a notable affinity for Clarks Shoes.
The key figures that characterise the clarks profile in United Kingdom.
72.6% are female, 27.4% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 44.8 |
| Estimated audience size | 3,365,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide clarks audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 37.3% |
| United States | 23.5% |
| France | 6.7% |
Where the clarks audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.49× | |
| 02 | South East | ~500K | 1.18× | |
| 03 | Yorkshire and the Humber | ~300K | 1.13× | |
| 04 | East of England | ~300K | 0.99× | |
| 05 | North East | ~100K | 0.99× | |
| 06 | East Midlands | ~200K | 0.87× | |
| 07 | South West | ~200K | 0.84× | |
| 08 | North West | ~200K | 0.51× |
The strongest cross-interests of the clarks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clarks Shoes | Fashion & Accessoires | 27.64× | ||
| 02 | ClassPass | Sports | 25.62× | ||
| 03 | Lee Mack | Movies & TV | 18.83× | ||
| 04 | Phase Eight | Fashion & Accessoires | 8.56× | ||
| 05 | AccuWeather | Home & Garden | 7.26× | ||
| 06 | Skechers | Fashion & Accessoires | 5.75× | ||
| 07 | Whole Foods Market | Shopping | 4.61× | ||
| 08 | Luxury yacht | Travel & Leisure | 3.91× | ||
| 09 | TK Maxx | Shopping | 3.84× | ||
| 10 | Ocado | Shopping | 3.08× | ||
| 11 | Waterstones | Literature | 2.61× | ||
| 12 | Volunteering | Politics & Society | 2.40× | ||
| 13 | Home Appliances | Home & Garden | 2.27× | ||
| 14 | Dunelm | Home & Garden | 2.26× | ||
| 15 | Energy | Home & Garden | 2.24× | ||
| 16 | EBay | Shopping | 2.18× | ||
| 17 | IKEA | Home & Garden | 2.16× | ||
| 18 | Weddings | Kids & Family | 1.97× | ||
| 19 | Aldi | Shopping | 1.84× | ||
| 20 | Cooking | Food & Beverages | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.53× | |
| Creativity | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Need for Security | CONSERVATISM | 0.82× |
clarks's target market in United Kingdom covers an estimated 3,365,739 people, concentrated in South East and Yorkshire and the Humber.
72.6% of the clarks audience are female, 27.4% are male, with an average age of 44.8 years.
clarks fans show strongest brand affinity for Clarks Shoes (27.64×), Lee Mack (18.83×), and ClassPass (25.62×) over the country average.
clarks fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond clarks itself, the audience over-indexes on Lee Mack (18.83×), ClassPass (25.62×), TK Maxx (3.84×), and Phase Eight (8.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for clarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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