A data profile of the people who buy, follow and care about ClassPass in United Kingdom — modelled from more than twelve digital signal sources. ClassPass has an estimated audience of 279,530 people in United Kingdom.
The average ClassPass fan in United Kingdom is 34.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Spinning, Vince Taylor (bodybuilder), clarks, with strongest over-indexing on Spinning (184.57× the country average).
Demographically, the ClassPass audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical ClassPass fan in United Kingdom is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Spinning.
The key figures that characterise the ClassPass profile in United Kingdom.
59.6% are female, 40.4% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 34.9 |
| Estimated audience size | 279,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 12% |
of the worldwide ClassPass audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 47.1% |
| United Kingdom | 7.3% |
| Brazil | 4.6% |
Where the ClassPass audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~200K | 2.26× | |
| 02 | South East | ~60K | 1.70× | |
| 03 | Yorkshire and the Humber | ~40K | 1.59× | |
| 04 | West Midlands | ~10K | 1.10× | |
| 05 | Scotland | ~30K | 1.02× | |
| 06 | North East | ~10K | 1.01× | |
| 07 | South West | ~20K | 0.93× | |
| 08 | East of England | ~20K | 0.80× | |
| 09 | East Midlands | ~10K | 0.64× | |
| 10 | Northern Ireland | ~5K | 0.59× | |
| 11 | North West | ~20K | 0.55× | |
| 12 | Wales | ~8K | 0.52× |
The strongest cross-interests of the ClassPass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Larry Scott (bodybuilder) | Person | 456.96× | ||
| 02 | Vince Taylor (bodybuilder) | Person | 455.60× | ||
| 03 | Robby Robinson (bodybuilder) | Person | 364.45× | ||
| 04 | Georgia Bulldogs basketball | Sports | 319.01× | ||
| 05 | Michigan Wolverines baseball | Sports | 311.77× | ||
| 06 | Martin Jensen | Music & Radio | 303.52× | ||
| 07 | Scott Herman | Movies & TV | 231.23× | ||
| 08 | Spinning | Sports | 184.57× | ||
| 09 | Bowling for Columbine | Movies & TV | 130.77× | ||
| 10 | Rowing club | Sports | 67.19× | ||
| 11 | Turbine | Cars & Mobility | 51.35× | ||
| 12 | Roche | Business & Career | 40.54× | ||
| 13 | Video card | Technology & Electronics | 26.67× | ||
| 14 | clarks | Fashion & Accessoires | 25.62× | ||
| 15 | Rowing (sport) | Sports | 24.57× | ||
| 16 | Airbus | Cars & Mobility | 22.03× | ||
| 17 | Minnie Driver | Movies & TV | 20.00× | ||
| 18 | DJI | Technology & Electronics | 20.00× | ||
| 19 | Macintosh | Fashion & Accessoires | 11.60× | ||
| 20 | guardin | Music & Radio | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.20× | |
| Sustainability | BALANCE | 1.58× | |
| Sports Activity | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.41× | |
| Convenience Orientation | PREMIUM | 0.47× | |
| Family Orientation | CONSERVATISM | 0.57× |
ClassPass has an estimated audience of 279,530 people in United Kingdom, concentrated in England and South East.
59.6% of ClassPass fans are female, 40.4% are male, with an average age of 34.9 years.
ClassPass fans show strongest brand affinity for Spinning (184.57×), Vince Taylor (bodybuilder) (455.6×), and clarks (25.62×) over the country average.
ClassPass fans in United Kingdom are most concentrated in England (reach ~200K), South East (reach ~60K), and Yorkshire and the Humber (reach ~40K). These three regions account for the largest share of the active audience.
Beyond ClassPass itself, the audience over-indexes on Vince Taylor (bodybuilder) (455.6×), clarks (25.62×), Larry Scott (bodybuilder) (456.96×), and Robby Robinson (bodybuilder) (364.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for ClassPass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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