A data profile of the people who buy, follow and care about Rowing club in United Kingdom — modelled from more than twelve digital signal sources. Rowing club has an estimated audience of 143,798 people in United Kingdom.
The average Rowing club fan in United Kingdom is 47.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include ClassPass, Indoor rower, British Rowing, with strongest over-indexing on ClassPass (67.19× the country average).
Demographically, the Rowing club audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Rowing club fan in United Kingdom is balanced, around 47.7 years old, with strong Risk Appetite tendencies and a notable affinity for ClassPass.
The key figures that characterise the Rowing club profile in United Kingdom.
49.6% are female, 50.4% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 47.7 |
| Estimated audience size | 143,798 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 42% |
of the worldwide Rowing club audience comes from United Kingdom.
| Country | Share |
|---|---|
| Poland | 36.1% |
| United States | 28.7% |
| United Kingdom | 11.1% |
Where the Rowing club audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~100K | 1.32× | |
| 02 | Wales | ~9K | 1.05× | |
| 03 | Northern Ireland | ~4K | 0.95× | |
| 04 | Scotland | ~10K | 0.85× |
The strongest cross-interests of the Rowing club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ClassPass | Sports | 67.19× | ||
| 02 | Indoor rower | Sports | 54.05× | ||
| 03 | Austrian cuisine | Food & Beverages | 40.28× | ||
| 04 | British Rowing | Sports | 38.88× | ||
| 05 | Jackie Stewart | Sports | 30.23× | ||
| 06 | Hang gliding | Sports | 20.00× | ||
| 07 | 2. Bundesliga | Sports | 20.00× | ||
| 08 | Juventus Stadium | Sports | 20.00× | ||
| 09 | Fermanagh GAA | Sports | 16.66× | ||
| 10 | La Gazzetta dello Sport | Sports | 16.50× | ||
| 11 | Bungee jumping | Sports | 16.48× | ||
| 12 | Italy national football team | Sports | 11.83× | ||
| 13 | Paragliding | Sports | 11.71× | ||
| 14 | FIFA Club World Cup | Sports | 8.18× | ||
| 15 | Motivational speaking | Business & Career | 3.54× | ||
| 16 | Extreme sport | Sports | 3.35× | ||
| 17 | Halfords | Cars & Mobility | 2.04× | ||
| 18 | Energy | Home & Garden | 1.73× | ||
| 19 | Politics | Politics & Society | 1.66× | ||
| 20 | FIFA World Cup | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 5.42× | |
| Career Orientation | POWER | 1.59× | |
| Community Orientation | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Pet Ownership | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.80× |
Rowing club has an estimated audience of 143,798 people in United Kingdom, concentrated in England and Scotland.
49.6% of Rowing club fans are female, 50.4% are male, with an average age of 47.7 years.
Rowing club fans show strongest brand affinity for ClassPass (67.19×), Indoor rower (54.05×), and British Rowing (38.88×) over the country average.
Rowing club fans in United Kingdom are most concentrated in England (reach ~100K), Scotland (reach ~10K), and Wales (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Rowing club itself, the audience over-indexes on Indoor rower (54.05×), British Rowing (38.88×), Jackie Stewart (30.23×), and Hang gliding (20×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rowing club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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