clarks Audience in United States

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clarks has an estimated audience of 2,109,698 people in United States. 66.1% are female, 33.9% are male, average age 40.5. Top regions: New York, California, Texas. Top brand affinities: Staycation, Groningen, Historic site, Fairy godmother, Home equity.

The average clarks fan in United States is 40.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Staycation, Groningen, Historic site, with strongest over-indexing on Staycation (8.47× the country average). Demographically, the clarks audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of clarks fans

Demographic split for clarks audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.5
Estimated audience size2,109,698

Audience persona

The typical clarks fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for clarks in United States
RegionReachAffinity
New York296,7362.52×
California265,5011.14×
Texas174,5110.96×
Florida154,2351.08×
New Jersey131,7642.46×
Pennsylvania84,6381.19×
Georgia77,7441.2×
North Carolina71,3661.12×
Illinois67,6860.96×
Massachusetts65,0411.56×
Ohio62,5520.96×
Virginia61,6421.2×
Michigan49,3820.9×
Maryland44,5901.23×
Wisconsin42,9001.35×
Washington42,7291.01×
South Carolina41,3391.3×
Colorado36,9291.11×
Connecticut36,5691.73×
Tennessee36,3430.86×
Alabama29,8881.01×
Arizona28,8460.67×
Indiana28,5130.74×
Mississippi25,6781.48×
Minnesota25,4580.84×
Missouri24,3970.72×
Kentucky23,1190.87×
Nevada18,5770.91×
Oregon17,0390.7×
Louisiana16,7000.61×
Oklahoma13,7170.59×
Iowa10,8380.62×
Utah10,7620.57×
New Mexico10,6411.01×
New Hampshire10,1841.23×
Arkansas9,4310.54×
West Virginia8,8840.9×
Kansas8,3580.5×
Washington, District of Columbia7,3991.17×
Maine7,2670.96×
Delaware6,9921.2×
South Dakota6,9331.42×
Rhode Island6,6030.98×
Nebraska6,3760.6×
Hawaii5,5570.61×
Idaho5,2920.5×
Vermont3,5930.97×
Montana3,4280.59×
Wyoming2,2840.73×
Alaska2,0860.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for clarks audience
BrandAffinityCategory
Staycation8.47×Home & Garden
Groningen72.22×Travel & Leisure
Historic site7.46×Arts & Culture
Fairy godmother9.44×Literature
Home equity2.49×Home & Garden
Eurail25.37×Cars & Mobility
JDSU3.21×Business & Career
Bank account2.29×Business & Career
Honden48.04×Travel & Leisure
Iowa Lottery9.05×Games
UK garage4.58×Music & Radio
Pro-Ject3.42×Music & Radio
Budoni118.52×Travel & Leisure
Mathcore5.6×Music & Radio
Calvary Chapel6.73×Politics & Society
Vocal harmony2.94×Music & Radio
Home staging3.14×Home & Garden
Keith Stanfield3.9×Movies & TV
Waterford5.24×Travel & Leisure
Governor of Michigan4.25×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by clarks audience
TraitClusterScore
Design AffinityPREMIUM1.67
Luxury OrientationPREMIUM1.32
Price SensitivityPREMIUM1.3
Pet OwnershipJOY1.27
Early Adopter MentalityPOWER1.22
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for clarks
CountryShare
United Kingdom36.9%
United States23.9%
France6.7%

See clarks audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does clarks have in United States?

clarks has an estimated audience of 2,109,698 people in United States, concentrated in New York and California.

What is the gender split and age of clarks fans?

66.1% of clarks fans are female, 33.9% are male, with an average age of 40.5 years.

Which brands do clarks fans like most?

clarks fans show strongest brand affinity for Staycation (8.47×), Groningen (72.22×), and Historic site (7.46×) over the country average.

Where do clarks fans live in United States?

clarks fans in United States are most concentrated in New York (reach 296,736), California (reach 265,501), and Texas (reach 174,511). These three regions account for the largest share of the active audience.

What other brands do clarks fans also like?

Beyond clarks itself, the audience over-indexes on Groningen (72.22×), Historic site (7.46×), Fairy godmother (9.44×), and Home equity (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for clarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.