Rascasse Audience Intelligence

clarks Target Market in United States

A data profile of the people who buy, follow and care about clarks in United States — modelled from more than twelve digital signal sources. clarks has an estimated audience of 2,121,791 people in United States.

#1393among Brand in United States#608in Fashion & Accessoires

The average clarks fan in United States is 40.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Slickdeals, Alex Honnold, Sliders, with strongest over-indexing on Slickdeals (54.52× the country average).

Demographically, the clarks audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical clarks fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Slickdeals.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the clarks profile in United States.

Audience size
2.1M
in United States
Gender
66.1%♀
33.9% male
Age
40.5
average years
Country rank
#13605
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of clarks

66.1% are female, 33.9% are male, average age 40.5.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for clarks audience in United States
MetricValue
Female66.1%
Male33.9%
Average age40.5
Estimated audience size2,121,791
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the clarks audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

23.5%

of the worldwide clarks audience comes from United States.

Worldwide audience distribution share by country for clarks
CountryShare
United Kingdom37.3%
United States23.5%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the clarks audience in United States is strongest.

Fig. 05

Top regions by affinity

clarks customers by region in United States
#RegionReachAffinity×
01New Jersey~200K2.88×
02New York~300K2.59×
03South Dakota~10K2.52×
04Wisconsin~70K2.06×
05Mississippi~30K1.66×
06Connecticut~30K1.43×
07Massachusetts~50K1.32×
08West Virginia~10K1.23×
09South Carolina~40K1.13×
10Delaware~7K1.13×
11Colorado~40K1.09×
12New Hampshire~9K1.07×
13Maryland~40K1.06×
14Ohio~70K1.05×
15Alabama~30K1.05×
16Minnesota~30K1.02×
17California~200K1.01×
18Pennsylvania~70K1.01×
19Wyoming~3K1.01×
20Nevada~20K1.00×
21Virginia~50K0.99×
22Georgia~60K0.98×
23New Mexico~10K0.98×
24North Carolina~60K0.97×
25Illinois~70K0.95×
26Florida~100K0.94×
27Michigan~50K0.89×
28Washington~40K0.88×
29Washington, District of Columbia~5K0.87×
30Rhode Island~6K0.86×
31Texas~200K0.84×
32Maine~6K0.84×
33Vermont~3K0.83×
34Kentucky~20K0.81×
35Missouri~30K0.76×
36Tennessee~30K0.75×
37Nebraska~8K0.75×
38Indiana~30K0.70×
39Montana~4K0.66×
40Louisiana~20K0.65×
41Oregon~20K0.63×
42Hawaii~6K0.63×
43Alaska~3K0.61×
44Arizona~30K0.59×
45Oklahoma~10K0.58×
46Utah~10K0.56×
47Iowa~10K0.56×
48Idaho~6K0.55×
49Arkansas~9K0.54×
50Kansas~8K0.51×
Fig. 06

Affinity by region

Affinity by region — clarks, United States
0.51×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the clarks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for clarks audience
#·InterestCategoryAffinity×
01SparcoCars & Mobility87.07×
02Alex HonnoldSports56.31×
03SlickdealsShopping54.52×
04SlidersMovies & TV50.96×
05Froot LoopsFood & Beverages39.67×
06Court shoeFashion & Accessoires24.64×
07Fischer (company)Sports20.00×
08ECS TuningCars & Mobility19.03×
09TorridFashion & Accessoires15.72×
10Junji ItoLiterature15.68×
11Sharon StoneMovies & TV13.80×
12CougarKids & Family13.80×
13National Auto Sport AssociationSports9.56×
14Shoe CarnivalFashion & Accessoires6.72×
15BirkenstockFashion & Accessoires4.05×
16Diaper bagKids & Family3.66×
17Planet FitnessSports2.95×
18SubwayFood & Beverages2.66×
19Target CorporationShopping2.07×
20Old NavyFashion & Accessoires1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the clarks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by clarks audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.72×
IndulgenceJOY1.48×
Pet OwnershipJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by clarks audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
Need for SecurityCONSERVATISM0.85×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is clarks's target market in United States?

clarks's target market in United States covers an estimated 2,121,791 people, concentrated in New York and California.

02

What is the gender split and age of clarks customers?

66.1% of the clarks audience are female, 33.9% are male, with an average age of 40.5 years.

03

Which brands do clarks fans like most?

clarks fans show strongest brand affinity for Slickdeals (54.52×), Alex Honnold (56.31×), and Sliders (50.96×) over the country average.

04

Where do clarks fans live in United States?

clarks fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do clarks fans also like?

Beyond clarks itself, the audience over-indexes on Alex Honnold (56.31×), Sliders (50.96×), Torrid (15.72×), and Sparco (87.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See clarks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for clarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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