A data profile of the people who buy, follow and care about Whole Foods Market in United Kingdom — modelled from more than twelve digital signal sources. Whole Foods Market has an estimated audience of 3,127,117 people in United Kingdom.
The average Whole Foods Market fan in United Kingdom is 40.3 years old, more female, and lives primarily in Greater London.
The audience is concentrated in Greater London, England, Scotland.
Top brand affinities include Costco, clarks, American Student Dental Association, with strongest over-indexing on Costco (3.62× the country average).
Demographically, the Whole Foods Market audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Individualism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Whole Foods Market fan in United Kingdom is more female, around 40.3 years old, with strong Individualism tendencies and a notable affinity for Costco.
The key figures that characterise the Whole Foods Market profile in United Kingdom.
68.8% are female, 31.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 40.3 |
| Estimated audience size | 3,127,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Whole Foods Market audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 83.6% |
| United Kingdom | 4.0% |
| Canada | 3.4% |
Where the Whole Foods Market audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~2.5M | 7.21× | |
| 02 | England | ~2.5M | 1.89× | |
| 03 | Scotland | ~200K | 0.85× | |
| 04 | Northern Ireland | ~70K | 0.78× | |
| 05 | Wales | ~100K | 0.67× | |
| 06 | South East | ~200K | 0.45× | |
| 07 | East of England | ~100K | 0.42× | |
| 08 | North East | ~40K | 0.38× | |
| 09 | East Midlands | ~70K | 0.32× | |
| 10 | South West | ~80K | 0.31× | |
| 11 | North West | ~90K | 0.28× | |
| 12 | Yorkshire and the Humber | ~60K | 0.24× | |
| 13 | West Midlands | ~30K | 0.21× |
The strongest cross-interests of the Whole Foods Market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maquillaje Profesional | Beauty & Wellness | 7.09× | ||
| 02 | BTS | Music & Radio | 5.63× | ||
| 03 | clarks | Fashion & Accessoires | 4.61× | ||
| 04 | Bad Bunny | Music & Radio | 4.24× | ||
| 05 | Beauty tips | Beauty & Wellness | 3.65× | ||
| 06 | Costco | Shopping | 3.62× | ||
| 07 | Makeup Lessons | Beauty & Wellness | 3.47× | ||
| 08 | Healthy food | Health | 3.27× | ||
| 09 | Zoom (TV channel) | Technology & Electronics | 3.12× | ||
| 10 | Glow (magazine) | Beauty & Wellness | 3.05× | ||
| 11 | YouTube Music | Internet & Social Media | 3.01× | ||
| 12 | Coop | Food & Beverages | 2.97× | ||
| 13 | Health And Beauty | Beauty & Wellness | 2.52× | ||
| 14 | Britney Spears | Music & Radio | 2.32× | ||
| 15 | Healthy habits | Health | 2.11× | ||
| 16 | KPop Demon Hunters | Movies & TV | 1.98× | ||
| 17 | New Look | Fashion & Accessoires | 1.69× | ||
| 18 | Dunelm | Home & Garden | 1.62× | ||
| 19 | American Student Dental Association | Business & Career | 1.61× | ||
| 20 | Harry Potter | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.42× | |
| Pet Ownership | JOY | 1.15× | |
| Design Affinity | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Spirituality | BALANCE | 0.51× | |
| Need for Security | CONSERVATISM | 0.53× |
Whole Foods Market's target market in United Kingdom covers an estimated 3,127,117 people, concentrated in Greater London and England.
68.8% of the Whole Foods Market audience are female, 31.2% are male, with an average age of 40.3 years.
Whole Foods Market fans show strongest brand affinity for Costco (3.62×), clarks (4.61×), and American Student Dental Association (1.61×) over the country average.
Whole Foods Market fans in United Kingdom are most concentrated in Greater London (reach ~2.5M), England (reach ~2.5M), and Scotland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Whole Foods Market itself, the audience over-indexes on clarks (4.61×), American Student Dental Association (1.61×), Harry Potter (1.56×), and YouTube Music (3.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Whole Foods Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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