Rascasse Audience Intelligence

Whole Foods Market Target Market in United Kingdom

Whole Foods Market has an estimated audience of 2.4M people in United Kingdom.

#11among Supermarket in United Kingdom
#351among brands in United Kingdom
#102in Shopping

The average Whole Foods Market fan in United Kingdom is 41.0 years old, more female, and lives primarily in Greater London.

By number of fans, Whole Foods Market ranks #11 among the 199 objects in Supermarket in United Kingdom — 39.0× the group median.

Women make up 68.8% of the fan base, 4.7 percentage points more than the group average.

Compared with the other 198 objects in Supermarket, Whole Foods Market fans stand out for their interest in Maquillaje Profesional, BTS and Stray Kids.

Most fans live in Greater London, Scotland, South East.

Top affinities include Maquillaje Profesional, BTS, Stray Kids, with strongest over-indexing on Maquillaje Profesional (7.09× the country average).

Demographically, the Whole Foods Market audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Pet Ownership.

The typical Whole Foods Market fan in United Kingdom is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Maquillaje Profesional.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United Kingdom
Gender
68.8%♀
31.2% male
Age
41.0
average years
Country rank
#3213
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Whole Foods Market

68.8% are female, 31.2% are male, average age 41.0.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Whole Foods Market audience in United Kingdom
MetricValue
Female68.8%
Male31.2%
Average age41.0
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Whole Foods Market audience in United Kingdom
Age bracketShare%
16-2417%
25-3421%
35-4419%
45-5420%
55+24%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Whole Foods Market audience comes from United Kingdom.

Worldwide audience distribution share by country for Whole Foods Market
CountryShare
United States87.9%
Canada3.2%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Whole Foods Market customers by region in United Kingdom
#RegionReachAffinity×
01Greater London~2M7.21×
02Scotland~200K1.18×
03Northern Ireland~70K1.00×
04Wales~90K0.85×
05South East~200K0.45×
06East of England~100K0.42×
07North East~40K0.38×
08East Midlands~60K0.32×
09South West~60K0.31×
10North West~80K0.28×
11Yorkshire and the Humber~50K0.24×
12West Midlands~50K0.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Whole Foods Market audience vs. the country average
#·InterestCategoryAffinity×
01Maquillaje ProfesionalBeauty & Wellness7.09×
02BTSMusic & Radio5.63×
03Stray KidsMusic & Radio4.65×
04clarksFashion & Accessoires4.61×
05Bad BunnyMusic & Radio4.24×
06Beauty tipsBeauty & Wellness3.65×
07CostcoShopping3.62×
08Healthy foodHealth3.27×
09Zoom (TV channel)Technology & Electronics3.12×
10Glow (magazine)Beauty & Wellness3.05×
11YouTube MusicMusic & Radio3.01×
12CoopFood & Beverages2.97×
13Britney SpearsMusic & Radio2.32×
14OmegleInternet & Social Media2.19×
15Peppa PigKids & Family1.81×
16New LookFashion & Accessoires1.69×
17LegoKids & Family1.67×
18DunelmHome & Garden1.62×
19American Student Dental AssociationBusiness & Career1.61×
20Harry PotterMovies & TV1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Whole Foods Market audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Whole Foods Market audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.42×
Pet OwnershipJOY1.15×
Design AffinityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Whole Foods Market audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
SpiritualityBALANCE0.51×
Need for SecurityCONSERVATISM0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United Kingdom

See Whole Foods Market audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Whole Foods Market over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/whole-foods-market-11822” · Methodology