A data profile of the people who buy, follow and care about Sleeve in United Kingdom — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 6,983,777 people in United Kingdom.
The average Sleeve fan in United Kingdom is 45.1 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Outerwear, Hobby, Kitchen, with strongest over-indexing on Outerwear (4.66× the country average).
Demographically, the Sleeve audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sleeve fan in United Kingdom is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Outerwear.
The key figures that characterise the Sleeve profile in United Kingdom.
64.1% are female, 35.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 45.1 |
| Estimated audience size | 6,983,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Sleeve audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
Where the Sleeve audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.46× | |
| 02 | Yorkshire and the Humber | ~700K | 1.30× | |
| 03 | East of England | ~700K | 1.05× | |
| 04 | North East | ~300K | 1.01× | |
| 05 | South East | ~900K | 0.99× | |
| 06 | East Midlands | ~400K | 0.88× | |
| 07 | South West | ~500K | 0.87× | |
| 08 | North West | ~500K | 0.65× |
The strongest cross-interests of the Sleeve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Outerwear | Fashion & Accessoires | 4.66× | ||
| 02 | Phase Eight | Fashion & Accessoires | 3.76× | ||
| 03 | Formal wear | Fashion & Accessoires | 3.75× | ||
| 04 | Hormone | Health | 3.35× | ||
| 05 | Pierce Brosnan | Movies & TV | 3.31× | ||
| 06 | Mother's Day | Kids & Family | 2.97× | ||
| 07 | Adoption | Kids & Family | 2.75× | ||
| 08 | Hot tub | Home & Garden | 2.42× | ||
| 09 | Refrigerator | Home & Garden | 2.38× | ||
| 10 | Wikipedia | Internet & Social Media | 2.18× | ||
| 11 | Mobile home | Cars & Mobility | 2.18× | ||
| 12 | Charlotte Tilbury | Beauty & Wellness | 2.18× | ||
| 13 | Hobby | Home & Garden | 2.15× | ||
| 14 | Volunteering | Politics & Society | 1.86× | ||
| 15 | Distilled beverage | Food & Beverages | 1.79× | ||
| 16 | Kitchen | Home & Garden | 1.78× | ||
| 17 | Weddings | Kids & Family | 1.74× | ||
| 18 | Internet & Social Media | 1.73× | |||
| 19 | Aldi | Shopping | 1.67× | ||
| 20 | Discount stores | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Indulgence | JOY | 1.37× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Spirituality | BALANCE | 0.87× | |
| Quality Awareness | PREMIUM | 0.92× |
Sleeve has an estimated audience of 6,983,777 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
64.1% of Sleeve fans are female, 35.9% are male, with an average age of 45.1 years.
Sleeve fans show strongest brand affinity for Outerwear (4.66×), Hobby (2.15×), and Kitchen (1.78×) over the country average.
Sleeve fans in United Kingdom are most concentrated in South East (reach ~900K), Yorkshire and the Humber (reach ~700K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sleeve itself, the audience over-indexes on Hobby (2.15×), Kitchen (1.78×), Mother's Day (2.97×), and Weddings (1.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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