A data profile of the people who buy, follow and care about Sleeve in Italy — modelled from more than twelve digital signal sources. Sleeve has an estimated audience of 5,831,774 people in Italy.
Sleeve has an estimated audience of 5,831,774 people in Italy. 67.8% are female, 32.2% are male, average age 44.1. Top brand affinities: Formal wear, Outerwear, Hoodie, Wedding dress, Social shopping.
Top brand affinities include Formal wear, Outerwear, Hoodie, with strongest over-indexing on Formal wear (12.29× the country average).
Demographically, the Sleeve audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
The typical Sleeve fan in Italy is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.
The key figures that characterise the Sleeve profile in Italy.
67.8% are female, 32.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 44.1 |
| Estimated audience size | 5,831,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Sleeve audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 6.1% |
| Italy | 5.1% |
The strongest cross-interests of the Sleeve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 12.29× | ||
| 02 | Outerwear | Fashion & Accessoires | 6.55× | ||
| 03 | CC cream | Beauty & Wellness | 5.74× | ||
| 04 | Hoodie | Fashion & Accessoires | 4.70× | ||
| 05 | Social shopping | Shopping | 4.63× | ||
| 06 | Massimo Dutti | Shopping | 4.41× | ||
| 07 | Wedding dress | Fashion & Accessoires | 3.86× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 3.22× | ||
| 09 | Oysho | Fashion & Accessoires | 3.20× | ||
| 10 | Pajamas | Fashion & Accessoires | 2.83× | ||
| 11 | Lingerie | Fashion & Accessoires | 2.40× | ||
| 12 | Pedicure | Beauty & Wellness | 2.38× | ||
| 13 | Bikini | Fashion & Accessoires | 2.07× | ||
| 14 | Wikipedia | Internet & Social Media | 2.05× | ||
| 15 | Leather | Fashion & Accessoires | 2.04× | ||
| 16 | Knitting | Home & Garden | 2.04× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.94× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.91× | ||
| 19 | Streetwear | Fashion & Accessoires | 1.77× | ||
| 20 | Toys | Games | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.48× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sleeve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.