A data profile of the people who buy, follow and care about Reiss (brand) in United Kingdom — modelled from more than twelve digital signal sources. Reiss (brand) has an estimated audience of 3,870,381 people in United Kingdom.
The average Reiss (brand) fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include L.K.Bennett, Oliver Bonas, Karen Millen, with strongest over-indexing on L.K.Bennett (19.34× the country average).
Demographically, the Reiss (brand) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Reiss (brand) fan in United Kingdom is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for L.K.Bennett.
The key figures that characterise the Reiss (brand) profile in United Kingdom.
74.3% are female, 25.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 42.9 |
| Estimated audience size | 3,870,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Reiss (brand) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 39.5% |
| United States | 16.5% |
| Germany | 6.6% |
Where the Reiss (brand) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~900K | 1.84× | |
| 02 | England | ~3M | 1.29× | |
| 03 | North West | ~500K | 1.19× | |
| 04 | East of England | ~400K | 1.19× | |
| 05 | South East | ~600K | 1.10× | |
| 06 | Northern Ireland | ~100K | 1.07× | |
| 07 | Scotland | ~300K | 0.95× | |
| 08 | East Midlands | ~200K | 0.92× | |
| 09 | South West | ~200K | 0.78× | |
| 10 | North East | ~100K | 0.76× | |
| 11 | Yorkshire and the Humber | ~200K | 0.68× | |
| 12 | Wales | ~200K | 0.68× | |
| 13 | West Midlands | ~90K | 0.55× |
The strongest cross-interests of the Reiss (brand) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | L.K.Bennett | Fashion & Accessoires | 19.34× | ||
| 02 | Karen Millen | Fashion & Accessoires | 11.65× | ||
| 03 | Hush | Movies & TV | 10.15× | ||
| 04 | Hobbs | Shopping | 9.89× | ||
| 05 | Oliver Bonas | Fashion & Accessoires | 9.78× | ||
| 06 | Monica Vinader | Fashion & Accessoires | 7.66× | ||
| 07 | Little black dress | Fashion & Accessoires | 7.36× | ||
| 08 | Loaf | Home & Garden | 7.35× | ||
| 09 | Bag | Fashion & Accessoires | 6.48× | ||
| 10 | Fortnum & Mason | Shopping | 6.02× | ||
| 11 | Dress shirt | Fashion & Accessoires | 5.75× | ||
| 12 | Birkenstock | Fashion & Accessoires | 5.02× | ||
| 13 | Party dress | Fashion & Accessoires | 4.31× | ||
| 14 | Home decorating ideas | Home & Garden | 3.45× | ||
| 15 | Home Interior Design | Home & Garden | 3.29× | ||
| 16 | Ocado | Shopping | 2.85× | ||
| 17 | American Student Dental Association | Business & Career | 2.63× | ||
| 18 | John Lewis (department store) | Shopping | 2.58× | ||
| 19 | Debenhams | Fashion & Accessoires | 2.55× | ||
| 20 | Dunelm | Home & Garden | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.35× | |
| Luxury Orientation | PREMIUM | 1.73× | |
| Price Sensitivity | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.86× |
Reiss (brand)'s target market in United Kingdom covers an estimated 3,870,381 people, concentrated in England and Greater London.
74.3% of the Reiss (brand) audience are female, 25.7% are male, with an average age of 42.9 years.
Reiss (brand) fans show strongest brand affinity for L.K.Bennett (19.34×), Oliver Bonas (9.78×), and Karen Millen (11.65×) over the country average.
Reiss (brand) fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~900K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Reiss (brand) itself, the audience over-indexes on Oliver Bonas (9.78×), Karen Millen (11.65×), Dress shirt (5.75×), and Bag (6.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reiss (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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