Reiss (brand) Audience in United States
Reiss (brand) has an estimated audience of 1,611,315 people in United States. 68.6% are female, 31.4% are male, average age 39.0. Top regions: New York, California, Florida.
The average Reiss (brand) fan in United States is 39.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Demographically, the Reiss (brand) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
Category: Fashion & Accessoires · Type: Brand
Demographics of Reiss (brand) fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.0 |
| Estimated audience size | 1,611,315 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 546,943 | 6.07× |
| California | 407,023 | 2.3× |
| Florida | 183,132 | 1.68× |
| New Jersey | 127,517 | 3.11× |
| Texas | 122,860 | 0.89× |
| Illinois | 75,520 | 1.41× |
| Massachusetts | 67,509 | 2.13× |
| Virginia | 55,059 | 1.4× |
| Pennsylvania | 51,482 | 0.95× |
| Georgia | 50,934 | 1.03× |
| North Carolina | 41,932 | 0.86× |
| Washington | 40,785 | 1.26× |
| Maryland | 37,260 | 1.34× |
| Michigan | 32,491 | 0.77× |
| Connecticut | 32,344 | 2× |
| Ohio | 29,083 | 0.59× |
| Colorado | 23,914 | 0.94× |
| Washington, District of Columbia | 21,737 | 4.49× |
| Arizona | 20,953 | 0.64× |
| Tennessee | 20,177 | 0.62× |
| Nevada | 16,861 | 1.08× |
| Indiana | 16,697 | 0.57× |
| South Carolina | 15,950 | 0.66× |
| Minnesota | 15,158 | 0.66× |
| Oregon | 14,867 | 0.8× |
| Missouri | 13,886 | 0.53× |
| Wisconsin | 10,942 | 0.45× |
| Kentucky | 10,214 | 0.51× |
| Louisiana | 9,543 | 0.46× |
| Alabama | 9,485 | 0.42× |
| Utah | 8,136 | 0.56× |
| Oklahoma | 6,586 | 0.37× |
| Hawaii | 6,183 | 0.89× |
| Kansas | 5,225 | 0.41× |
| New Hampshire | 5,115 | 0.81× |
| Arkansas | 4,848 | 0.37× |
| Rhode Island | 4,660 | 0.91× |
| Iowa | 4,653 | 0.35× |
| Mississippi | 4,366 | 0.33× |
| Maine | 3,981 | 0.69× |
| Idaho | 3,698 | 0.46× |
| Delaware | 3,282 | 0.74× |
| New Mexico | 3,014 | 0.37× |
| Nebraska | 2,908 | 0.36× |
| West Virginia | 2,853 | 0.38× |
| Vermont | 1,959 | 0.69× |
| Montana | 1,568 | 0.35× |
| Alaska | 1,249 | 0.36× |
| South Dakota | 1,161 | 0.31× |
| North Dakota | 1,088 | 0.33× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.92 |
| Quality Awareness | PREMIUM | 2.76 |
| Design Affinity | PREMIUM | 2.47 |
| Urban Lifestyle | OPEN | 1.97 |
| Family Orientation | CONSERVATISM | 1.82 |
| Early Adopter Mentality | POWER | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 41.5% |
| United States | 17.3% |
| Germany | 6.8% |
See Reiss (brand) audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Reiss (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.