A data profile of the people who buy, follow and care about Pay television in Norway — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 805,576 people in Norway.
Pay television has an estimated audience of 805,576 people in Norway. 59.5% are female, 40.5% are male, average age 43.9. Top brand affinities: Facebook, Soccer, Tippeligaen, Eurosport, Online newspaper.
Top brand affinities include Facebook, Soccer, Tippeligaen, with strongest over-indexing on Facebook (1.68× the country average).
Demographically, the Pay television audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Pay television fan in Norway is more female, around 43.9 years old, with strong Social Media Usage tendencies and a notable affinity for Facebook.
The key figures that characterise the Pay television profile in Norway.
59.5% are female, 40.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.9 |
| Estimated audience size | 805,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Pay television audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport | Sports | 3.90× | ||
| 02 | Tippeligaen | Sports | 3.70× | ||
| 03 | Ole Gunnar Solskjær | Sports | 2.55× | ||
| 04 | Liverpool | Travel & Leisure | 2.51× | ||
| 05 | Soccer | Sports | 2.06× | ||
| 06 | Viasat | Technology & Electronics | 1.94× | ||
| 07 | Team sport | Sports | 1.85× | ||
| 08 | Internet privacy | Technology & Electronics | 1.82× | ||
| 09 | Sales | Business & Career | 1.78× | ||
| 10 | Online newspaper | News | 1.71× | ||
| 11 | Premier League | Sports | 1.71× | ||
| 12 | Internet & Social Media | 1.68× | |||
| 13 | Satellite television | Technology & Electronics | 1.65× | ||
| 14 | Viktor Hovland | Sports | 1.64× | ||
| 15 | Adresseavisen | News | 1.60× | ||
| 16 | Italy | Travel & Leisure | 1.57× | ||
| 17 | Apple TV | Movies & TV | 1.57× | ||
| 18 | Real Madrid C.F. | Sports | 1.56× | ||
| 19 | Åge Aleksandersen | Music & Radio | 1.53× | ||
| 20 | UEFA Champions League | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.05× | |
| Travelling | THRILL | 0.56× | |
| Patriotism | CONSERVATISM | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.56× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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