A data profile of the people who buy, follow and care about Viktor Hovland in Norway — modelled from more than twelve digital signal sources. Viktor Hovland has an estimated audience of 724,594 people in Norway.
Viktor Hovland has an estimated audience of 724,594 people in Norway. 23.0% are female, 77.0% are male, average age 39.1. Top brand affinities: Ryder Cup, PGA Tour, Biltema, Golf, The Open Championship.
Top brand affinities include Ryder Cup, PGA Tour, Biltema, with strongest over-indexing on Ryder Cup (74.37× the country average).
Demographically, the Viktor Hovland audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical Viktor Hovland fan in Norway is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Ryder Cup.
The key figures that characterise the Viktor Hovland profile in Norway.
23.0% are female, 77.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 39.1 |
| Estimated audience size | 724,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Viktor Hovland audience comes from Norway.
| Country | Share |
|---|---|
| United States | 43.6% |
| Norway | 29.0% |
| United Kingdom | 7.7% |
The strongest cross-interests of the Viktor Hovland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 74.37× | ||
| 02 | Masters Tournament | Sports | 27.97× | ||
| 03 | PGA Tour | Sports | 18.91× | ||
| 04 | Serena Williams | Sports | 16.43× | ||
| 05 | Rory McIlroy | Sports | 10.62× | ||
| 06 | The Tour Championship | Sports | 9.15× | ||
| 07 | The Open Championship | Sports | 8.75× | ||
| 08 | Titleist | Sports | 7.84× | ||
| 09 | PGA Championship | Sports | 5.04× | ||
| 10 | Golf | Sports | 3.50× | ||
| 11 | Golf course | Sports | 2.85× | ||
| 12 | Biltema | Business & Career | 2.52× | ||
| 13 | Manchester City F.C. | Sports | 2.29× | ||
| 14 | Internet & Social Media | 2.20× | |||
| 15 | Ticketmaster | Travel & Leisure | 2.08× | ||
| 16 | Carpentry | Home & Garden | 2.08× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.99× | ||
| 18 | FIFA World Cup | Sports | 1.82× | ||
| 19 | Drop shipping | Shopping | 1.80× | ||
| 20 | Premier League | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.41× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Luxury Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.60× | |
| Creativity | OPEN | 0.61× | |
| Community Orientation | OPEN | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Viktor Hovland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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