A data profile of the people who buy, follow and care about DP World Tour in Norway — modelled from more than twelve digital signal sources. DP World Tour has an estimated audience of 633,988 people in Norway.
DP World Tour has an estimated audience of 633,988 people in Norway. 30.5% are female, 69.5% are male, average age 41.1. Top brand affinities: Ryder Cup, PGA Tour, Golf, FIFA World Cup, Ticketmaster.
Top brand affinities include Ryder Cup, PGA Tour, Golf, with strongest over-indexing on Ryder Cup (22.52× the country average).
Demographically, the DP World Tour audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical DP World Tour fan in Norway is more male, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.
The key figures that characterise the DP World Tour profile in Norway.
30.5% are female, 69.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 41.1 |
| Estimated audience size | 633,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide DP World Tour audience comes from Norway.
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 13.4% |
| France | 7.5% |
The strongest cross-interests of the DP World Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 22.52× | ||
| 02 | PGA Tour | Sports | 3.84× | ||
| 03 | The Open Championship | Sports | 2.39× | ||
| 04 | Golf | Sports | 1.93× | ||
| 05 | Mixed martial arts | Sports | 1.76× | ||
| 06 | Carpentry | Home & Garden | 1.69× | ||
| 07 | Golf course | Sports | 1.69× | ||
| 08 | Lamborghini | Cars & Mobility | 1.62× | ||
| 09 | Luxury real estate | Business & Career | 1.61× | ||
| 10 | Patagonia | Fashion & Accessoires | 1.61× | ||
| 11 | Ski touring | Sports | 1.61× | ||
| 12 | Golf club | Sports | 1.60× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.58× | ||
| 14 | Hiking boot | Fashion & Accessoires | 1.58× | ||
| 15 | FIS Alpine Ski World Cup | Sports | 1.58× | ||
| 16 | Garmin | Technology & Electronics | 1.56× | ||
| 17 | FIFA World Cup | Sports | 1.53× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 19 | YouTube Music | Internet & Social Media | 1.51× | ||
| 20 | Sveriges Television | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.33× | |
| Risk Appetite | THRILL | 1.29× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Creativity | OPEN | 0.76× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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