Viktor Hovland Audience in United States

Viktor Hovland logo

Viktor Hovland has an estimated audience of 1,174,830 people in United States. 35.6% are female, 64.4% are male, average age 36.6. Top regions: Florida, California, Texas. Top brand affinities: Pro-Ject, Product design, Alaska, UK garage, Urban Outfitters.

The average Viktor Hovland fan in United States is 36.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Pro-Ject, Product design, Alaska, with strongest over-indexing on Pro-Ject (11.04× the country average). Demographically, the Viktor Hovland audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Golf

Demographics of Viktor Hovland fans

Demographic split for Viktor Hovland audience in United States
MetricValue
Female35.6%
Male64.4%
Average age36.6
Estimated audience size1,174,830

Audience persona

The typical Viktor Hovland fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Viktor Hovland in United States
RegionReachAffinity
Florida87,9361.11×
California80,3170.62×
Texas68,9490.68×
New York62,7960.96×
Ohio57,7721.6×
Illinois46,0871.18×
North Carolina44,4581.26×
Pennsylvania42,2961.07×
Georgia36,4811.01×
Michigan35,4051.15×
Massachusetts33,6421.45×
Oklahoma31,7742.44×
New Jersey26,4620.89×
South Carolina26,2311.48×
Arizona25,4011.06×
Virginia25,1100.88×
Tennessee24,9411.06×
Minnesota24,6481.46×
Kentucky21,2451.44×
Indiana21,1050.98×
Colorado20,9471.13×
Wisconsin19,7901.12×
Missouri17,9150.95×
Washington16,3280.69×
Connecticut14,9351.27×
Alabama13,9000.85×
Maryland13,6590.68×
Iowa11,4141.18×
Louisiana10,7540.71×
Kansas10,2011.1×
Oregon9,2040.68×
Nevada7,9240.7×
Utah7,8280.74×
Nebraska7,0841.2×
Arkansas6,6690.69×
Mississippi6,3040.65×
New Hampshire5,5861.21×
Idaho4,7810.81×
West Virginia4,2900.78×
Maine4,2221×
Hawaii4,1470.82×
Rhode Island3,7931.01×
New Mexico3,6240.62×
Washington, District of Columbia3,4950.99×
Montana3,0180.93×
South Dakota2,8771.06×
Delaware2,3780.73×
North Dakota2,3250.96×
Vermont1,9900.96×
Wyoming1,1140.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viktor Hovland audience
BrandAffinityCategory
Pro-Ject11.04×Music & Radio
Product design3.51×Business & Career
Alaska2.6×Travel & Leisure
UK garage7.47×Music & Radio
Urban Outfitters1.87×Shopping
Isometric exercise8.21×Sports
Minnesota1.63×Travel & Leisure
JDSU2.77×Business & Career
Nebraska2.28×Travel & Leisure
Staycation2.42×Home & Garden
Stamp collecting3.49×Home & Garden
Sinaloa2.21×Travel & Leisure
Home staging3.1×Home & Garden
Bridget Jones: The Edge of Reason10.85×Movies & TV
Emilio Estefan7.63×Music & Radio
Google Analytics2.44×Internet & Social Media
Noodle (Gorillaz)1.74×Music & Radio
Kerang3.35×Travel & Leisure
Embroidery Library7.46×Home & Garden
Consequence (rapper)2.99×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viktor Hovland audience
TraitClusterScore
Luxury OrientationPREMIUM1.49
Family OrientationCONSERVATISM1.41
Sports ActivityPOWER1.2
TraditionCONSERVATISM1.13
PatriotismCONSERVATISM1.06
LGBTQ+ IdentityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Viktor Hovland
CountryShare
United States45.1%
Norway27.4%
United Kingdom8.3%

See Viktor Hovland audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Viktor Hovland have in United States?

Viktor Hovland has an estimated audience of 1,174,830 people in United States, concentrated in Florida and California.

What is the gender split and age of Viktor Hovland fans?

35.6% of Viktor Hovland fans are female, 64.4% are male, with an average age of 36.6 years.

Which brands do Viktor Hovland fans like most?

Viktor Hovland fans show strongest brand affinity for Pro-Ject (11.04×), Product design (3.51×), and Alaska (2.6×) over the country average.

Where do Viktor Hovland fans live in United States?

Viktor Hovland fans in United States are most concentrated in Florida (reach 87,936), California (reach 80,317), and Texas (reach 68,949). These three regions account for the largest share of the active audience.

What other brands do Viktor Hovland fans also like?

Beyond Viktor Hovland itself, the audience over-indexes on Product design (3.51×), Alaska (2.6×), UK garage (7.47×), and Urban Outfitters (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viktor Hovland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.