A data profile of the people who buy, follow and care about Adresseavisen in Norway — modelled from more than twelve digital signal sources. Adresseavisen has an estimated audience of 742,078 people in Norway.
Adresseavisen has an estimated audience of 742,078 people in Norway. 57.1% are female, 42.9% are male, average age 45.1. Top brand affinities: Athletic Bilbao, Tabloid (newspaper format), Pay television, Hardware store, Arc'teryx.
Top brand affinities include Athletic Bilbao, Tabloid (newspaper format), Pay television, with strongest over-indexing on Athletic Bilbao (7.03× the country average).
Demographically, the Adresseavisen audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
The typical Adresseavisen fan in Norway is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Athletic Bilbao.
The key figures that characterise the Adresseavisen profile in Norway.
57.1% are female, 42.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.1 |
| Estimated audience size | 742,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 34% |
The strongest cross-interests of the Adresseavisen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletic Bilbao | Sports | 7.03× | ||
| 02 | Real-time ridesharing | Cars & Mobility | 3.18× | ||
| 03 | Ski jumping | Sports | 3.00× | ||
| 04 | Siemens | Home & Garden | 2.09× | ||
| 05 | Energy conservation | Home & Garden | 1.79× | ||
| 06 | FIS Nordic World Ski Championships | Sports | 1.77× | ||
| 07 | Eurosport | Sports | 1.75× | ||
| 08 | Biathlon | Sports | 1.72× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.69× | ||
| 10 | FIS Alpine Ski World Cup | Sports | 1.67× | ||
| 11 | FIFA (video game series) | Games | 1.62× | ||
| 12 | Pay television | Movies & TV | 1.60× | ||
| 13 | Home insurance | Business & Career | 1.60× | ||
| 14 | Hardware store | Home & Garden | 1.59× | ||
| 15 | Arc'teryx | Fashion & Accessoires | 1.59× | ||
| 16 | Bruce Springsteen | Music & Radio | 1.58× | ||
| 17 | Robotics | Technology & Electronics | 1.56× | ||
| 18 | Lexus | Cars & Mobility | 1.55× | ||
| 19 | Steakhouse | Food & Beverages | 1.53× | ||
| 20 | Hypermarket | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.39× | |
| Career Orientation | POWER | 1.34× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Adresseavisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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