A data profile of the people who buy, follow and care about Pay television in India — modelled from more than twelve digital signal sources. Pay television has an estimated audience of 3,308,230 people in India.
The average Pay television fan in India is 29.7 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Star Plus, Bhojpuri language, Zee TV, with strongest over-indexing on Star Plus (2.29× the country average).
Demographically, the Pay television audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Pay television fan in India is more male, around 29.7 years old, with strong Patriotism tendencies and a notable affinity for Star Plus.
The key figures that characterise the Pay television profile in India.
22.7% are female, 77.3% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 29.7 |
| Estimated audience size | 3,308,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Pay television audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 14.5% |
| Brazil | 4.5% |
Where the Pay television audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~3K | 1.61× | |
| 02 | Mizoram | ~3K | 1.53× | |
| 03 | Goa | ~4K | 1.15× | |
| 04 | Tripura | ~5K | 1.13× | |
| 05 | Chhattisgarh | ~20K | 0.98× | |
| 06 | Uttarakhand | ~20K | 0.98× | |
| 07 | Jammu and Kashmir | ~10K | 0.97× | |
| 08 | Jharkhand | ~30K | 0.96× | |
| 09 | Assam | ~30K | 0.94× | |
| 10 | Punjab (region) | ~40K | 0.93× | |
| 11 | Andhra Pradesh | ~40K | 0.93× | |
| 12 | Odisha | ~30K | 0.93× | |
| 13 | Madhya Pradesh | ~60K | 0.92× | |
| 14 | Haryana | ~40K | 0.92× | |
| 15 | Gujarat | ~80K | 0.91× | |
| 16 | Tamil Nadu | ~70K | 0.91× | |
| 17 | Rajasthan | ~70K | 0.91× | |
| 18 | Bihar | ~60K | 0.91× | |
| 19 | Kerala | ~50K | 0.91× | |
| 20 | Telangana | ~40K | 0.90× | |
| 21 | West Bengal | ~90K | 0.89× | |
| 22 | Uttar Pradesh | ~100K | 0.87× | |
| 23 | Karnataka | ~70K | 0.82× | |
| 24 | Maharashtra | ~100K | 0.81× |
The strongest cross-interests of the Pay television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RAI | Movies & TV | 2.93× | ||
| 02 | Yeh Rishta Kya Kehlata Hai | Movies & TV | 2.46× | ||
| 03 | Star Plus | Movies & TV | 2.29× | ||
| 04 | Kinesiology | Health | 2.06× | ||
| 05 | Loving (TV series) | Movies & TV | 1.97× | ||
| 06 | Jenna Ortega | Movies & TV | 1.94× | ||
| 07 | Zee TV | Movies & TV | 1.77× | ||
| 08 | Public broadcasting | Movies & TV | 1.70× | ||
| 09 | Cinema of West Bengal | Movies & TV | 1.70× | ||
| 10 | Television station | Movies & TV | 1.64× | ||
| 11 | IS (Infinite Stratos) | Literature | 1.57× | ||
| 12 | Satellite television | Technology & Electronics | 1.55× | ||
| 13 | Gulab jamun | Food & Beverages | 1.55× | ||
| 14 | Cable television | Technology & Electronics | 1.54× | ||
| 15 | Bhojpuri language | Politics & Society | 1.53× | ||
| 16 | Wedding ring | Fashion & Accessoires | 1.53× | ||
| 17 | Television channel | Movies & TV | 1.53× | ||
| 18 | Film industry | Movies & TV | 1.53× | ||
| 19 | Wikipedia | Internet & Social Media | 1.51× | ||
| 20 | Bollywood Hungama | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Tradition | CONSERVATISM | 1.14× | |
| Community Orientation | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Pay television has an estimated audience of 3,308,230 people in India, concentrated in Uttar Pradesh and Maharashtra.
22.7% of Pay television fans are female, 77.3% are male, with an average age of 29.7 years.
Pay television fans show strongest brand affinity for Star Plus (2.29×), Bhojpuri language (1.53×), and Zee TV (1.77×) over the country average.
Pay television fans in India are most concentrated in Uttar Pradesh (reach ~100K), Maharashtra (reach ~100K), and West Bengal (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Pay television itself, the audience over-indexes on Bhojpuri language (1.53×), Zee TV (1.77×), Wikipedia (1.51×), and Wedding ring (1.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pay television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.