A data profile of the people who buy, follow and care about Zee TV in India — modelled from more than twelve digital signal sources. Zee TV has an estimated audience of 10,365,808 people in India.
Zee TV has an estimated audience of 10,365,808 people in India. 36.1% are female, 63.9% are male, average age 29.8. Top brand affinities: Chennai, Pakistan national cricket team, England cricket team, Kolkata Knight Riders, Internet celebrity.
Top brand affinities include Chennai, Pakistan national cricket team, England cricket team, with strongest over-indexing on Chennai (1.71× the country average).
Demographically, the Zee TV audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Zee TV fan in India is more male, around 29.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Chennai.
The key figures that characterise the Zee TV profile in India.
36.1% are female, 63.9% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 29.8 |
| Estimated audience size | 10,365,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Zee TV audience comes from India.
| Country | Share |
|---|---|
| India | 76.3% |
| Pakistan | 4.9% |
| Bangladesh | 3.1% |
The strongest cross-interests of the Zee TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bigg Boss | Movies & TV | 2.13× | ||
| 02 | England cricket team | Sports | 2.00× | ||
| 03 | Priyanka Chopra | Movies & TV | 1.99× | ||
| 04 | Pakistan national cricket team | Sports | 1.92× | ||
| 05 | Embroidery | Home & Garden | 1.84× | ||
| 06 | Alia Bhatt | Movies & TV | 1.84× | ||
| 07 | Ranveer Singh | Movies & TV | 1.79× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.78× | ||
| 09 | Shah Rukh Khan | Movies & TV | 1.76× | ||
| 10 | Big Bash League | Sports | 1.72× | ||
| 11 | Chennai | Travel & Leisure | 1.71× | ||
| 12 | Amitabh Bachchan | Movies & TV | 1.71× | ||
| 13 | BSE SENSEX | Business & Career | 1.71× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.58× | ||
| 15 | Party dress | Fashion & Accessoires | 1.57× | ||
| 16 | Cash on delivery | Business & Career | 1.55× | ||
| 17 | Earring | Fashion & Accessoires | 1.54× | ||
| 18 | Salman Khan | Movies & TV | 1.53× | ||
| 19 | Kolkata Knight Riders | Sports | 1.52× | ||
| 20 | Rohit Sharma | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.29× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.88× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Zee TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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