Popularity ranking · India

The 100 most popular TV Channels in India

This curated ranking covers the 100 largest tv channels in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2.1k tv channels tracked in India, the 100 ranked here account for the largest measured audience reach. Aaj Tak, hotstar and Colors (TV channel) lead the list with a combined estimated audience of 55M people. Across all 100 entries the average audience size is 2.8M, and the largest, Aaj Tak, reaches around 24M people in India. Audience size is the estimated number of unique people in India who actively engage with each tv channel, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Aaj Tak 24M 32.1 18.0%
2 hotstar 16M 26.7 30.1%
3 Colors (TV channel) 15M
4 STAR Sports 13M 28.7 25.1%
5 Netflix 13M 31.2 24.3% TV / music streaming
6 Zee TV 10M 29.8 36.1%
7 NDTV 10M 30.4 27.5%
8 History (Australian TV channel) 10M 52.2 35.0%
9 ABP News 9.2M 33.0 16.6%
10 Zee News 7.6M 33.6 14.9%
11 Star Plus 7.5M 29.0 36.9%
12 BBC Hindi 5.7M 31.7 43.8%
13 Tata Sky 5.6M 32.7 29.9%
14 India TV 5.4M 33.6 15.6%
15 Filmy (Canada) 4.2M 27.2 25.4%
16 ESPN 4.1M 27.6 26.5%
17 NDTV India 4M 34.7 15.1%
18 Prime (New Zealand) 3.7M
19 Videocon d2h 3.7M 33.0 25.0%
20 Times Now 3.6M 34.3 22.5%
21 Zee Bangla 3.1M 33.7 37.7%
22 Discovery Channel 2.9M 33.3 21.4%
23 China Central Television 2.7M 27.5 17.9%
24 Asianet 2.6M 36.4 25.2%
25 TV9 (Telugu) 2.6M 34.2 15.4%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular tv channels compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each tv channel by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest tv channel in India?

Aaj Tak currently leads with an estimated audience of 24M people in India.

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