A data profile of the people who buy, follow and care about Zee Bangla in India — modelled from more than twelve digital signal sources. Zee Bangla has an estimated audience of 3,061,422 people in India.
Zee Bangla has an estimated audience of 3,061,422 people in India. 37.7% are female, 62.3% are male, average age 33.7. Top brand affinities: Apple TV, FIFA World Cup, Radio, Music videos, Kitchen.
Top brand affinities include Apple TV, FIFA World Cup, Radio, with strongest over-indexing on Apple TV (9.04× the country average).
Demographically, the Zee Bangla audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Zee Bangla fan in India is more male, around 33.7 years old, with strong Community Orientation tendencies and a notable affinity for Apple TV.
The key figures that characterise the Zee Bangla profile in India.
37.7% are female, 62.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 33.7 |
| Estimated audience size | 3,061,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Zee Bangla audience comes from India.
| Country | Share |
|---|---|
| India | 69.0% |
| Bangladesh | 23.4% |
| United States | 1.0% |
The strongest cross-interests of the Zee Bangla audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pink Floyd | Music & Radio | 12.99× | ||
| 02 | Apple TV | Movies & TV | 9.04× | ||
| 03 | Darjeeling | Travel & Leisure | 6.71× | ||
| 04 | Outlet store | Shopping | 4.22× | ||
| 05 | Diary | Kids & Family | 2.24× | ||
| 06 | Radio | Technology & Electronics | 2.23× | ||
| 07 | Drawing | Home & Garden | 2.00× | ||
| 08 | FIFA World Cup | Sports | 1.99× | ||
| 09 | Internet celebrity | Internet & Social Media | 1.82× | ||
| 10 | Real Madrid C.F. | Sports | 1.79× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 12 | UEFA Champions League | Sports | 1.75× | ||
| 13 | Electronic music | Music & Radio | 1.70× | ||
| 14 | Kitchen | Home & Garden | 1.67× | ||
| 15 | Happiness | Health | 1.63× | ||
| 16 | Spas | Beauty & Wellness | 1.63× | ||
| 17 | Telecommunication | Technology & Electronics | 1.62× | ||
| 18 | Music videos | Music & Radio | 1.60× | ||
| 19 | Religion | Business & Career | 1.58× | ||
| 20 | Nature | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.87× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Creativity | OPEN | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.45× | |
| Early Adopter Mentality | POWER | 0.73× | |
| DIY Mentality | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Zee Bangla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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