A data profile of the people who buy, follow and care about NDTV India in India — modelled from more than twelve digital signal sources. NDTV India has an estimated audience of 4,028,263 people in India.
NDTV India has an estimated audience of 4,028,263 people in India. 15.1% are female, 84.9% are male, average age 34.7. Top brand affinities: Breaking news, Real property, Activism, Videography, Stranger Things.
Top brand affinities include Breaking news, Real property, Activism, with strongest over-indexing on Breaking news (1.74× the country average).
Demographically, the NDTV India audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical NDTV India fan in India is more male, around 34.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the NDTV India profile in India.
15.1% are female, 84.9% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 15.1% |
| Male | 84.9% |
| Average age | 34.7 |
| Estimated audience size | 4,028,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 35% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide NDTV India audience comes from India.
| Country | Share |
|---|---|
| India | 84.9% |
| United States | 3.5% |
| United Arab Emirates | 3.1% |
The strongest cross-interests of the NDTV India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | M.I.A. (rapper) | Music & Radio | 4.50× | ||
| 02 | Edward Norton | Movies & TV | 4.50× | ||
| 03 | Inglourious Basterds | Movies & TV | 4.50× | ||
| 04 | Jim Carrey | Movies & TV | 4.44× | ||
| 05 | Tesco | Shopping | 4.17× | ||
| 06 | Alibaba.com | Shopping | 3.83× | ||
| 07 | Titanic (1997 film) | Movies & TV | 3.15× | ||
| 08 | Pirates of the Caribbean (film series) | Movies & TV | 3.13× | ||
| 09 | Real property | Home & Garden | 2.70× | ||
| 10 | Roman Reigns | Sports | 2.69× | ||
| 11 | Nobel Peace Prize | Politics & Society | 2.47× | ||
| 12 | Videography | Internet & Social Media | 2.27× | ||
| 13 | Activism | Politics & Society | 2.01× | ||
| 14 | OnePlus | Technology & Electronics | 1.81× | ||
| 15 | Rail transport | Travel & Leisure | 1.76× | ||
| 16 | Breaking news | Movies & TV | 1.74× | ||
| 17 | Anthropology | Business & Career | 1.68× | ||
| 18 | Handball | Sports | 1.62× | ||
| 19 | Innovation | Business & Career | 1.61× | ||
| 20 | Stranger Things | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Career Orientation | POWER | 1.42× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Extroversion | THRILL | 0.72× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for NDTV India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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