A data profile of the people who buy, follow and care about Zee News in India — modelled from more than twelve digital signal sources. Zee News has an estimated audience of 7,556,370 people in India.
Zee News has an estimated audience of 7,556,370 people in India. 14.9% are female, 85.1% are male, average age 33.6. Top brand affinities: Breaking news, truecaller, Videography, Game of Thrones, Real property.
Top brand affinities include Breaking news, truecaller, Videography, with strongest over-indexing on Breaking news (1.98× the country average).
Demographically, the Zee News audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Zee News fan in India is more male, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Zee News profile in India.
14.9% are female, 85.1% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 14.9% |
| Male | 85.1% |
| Average age | 33.6 |
| Estimated audience size | 7,556,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Zee News audience comes from India.
| Country | Share |
|---|---|
| India | 71.7% |
| Vietnam | 5.1% |
| United States | 3.3% |
The strongest cross-interests of the Zee News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.61× | ||
| 02 | M.I.A. (rapper) | Music & Radio | 4.61× | ||
| 03 | Edward Norton | Movies & TV | 4.61× | ||
| 04 | Tesco | Shopping | 4.47× | ||
| 05 | Jim Carrey | Movies & TV | 4.30× | ||
| 06 | Titanic (1997 film) | Movies & TV | 3.74× | ||
| 07 | Zoom! | Business & Career | 3.23× | ||
| 08 | Roman Reigns | Sports | 3.02× | ||
| 09 | Real property | Home & Garden | 2.54× | ||
| 10 | Videography | Internet & Social Media | 2.49× | ||
| 11 | Breaking news | Movies & TV | 1.98× | ||
| 12 | One Piece | Movies & TV | 1.98× | ||
| 13 | Activism | Politics & Society | 1.97× | ||
| 14 | Seafood | Food & Beverages | 1.90× | ||
| 15 | OnePlus | Technology & Electronics | 1.74× | ||
| 16 | Stranger Things | Movies & TV | 1.66× | ||
| 17 | Life insurance | Business & Career | 1.64× | ||
| 18 | Ayurveda | Health | 1.54× | ||
| 19 | Local news | News | 1.53× | ||
| 20 | Game of Thrones | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Career Orientation | POWER | 1.38× | |
| Indulgence | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Extroversion | THRILL | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Zee News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.