Rascasse Audience Intelligence

Zee News Audience in United States

A data profile of the people who buy, follow and care about Zee News in United States — modelled from more than twelve digital signal sources. Zee News has an estimated audience of 344,991 people in United States.

#474among TV Channel in United States#8195in Movies & TV

The average Zee News fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Air Canada, Hinduism, Emirates, with strongest over-indexing on Air Canada (34.11× the country average).

Demographically, the Zee News audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zee News fan in United States is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Air Canada.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zee News profile in United States.

Audience size
345K
in United States
Gender
42.1%♀
57.9% male
Age
36.4
average years
Country rank
#44967
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Zee News

42.1% are female, 57.9% are male, average age 36.4.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Zee News audience in United States
MetricValue
Female42.1%
Male57.9%
Average age36.4
Estimated audience size344,991
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Zee News audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4917%
50+16%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Zee News audience comes from United States.

Worldwide audience distribution share by country for Zee News
CountryShare
India71.7%
Vietnam5.1%
United States3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zee News audience in United States is strongest.

Fig. 05

Top regions by affinity

Zee News fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K4.64×
02Texas~70K2.37×
03Virginia~20K2.34×
04Maryland~10K2.02×
05California~70K1.90×
06Washington, District of Columbia~2K1.77×
07Oklahoma~6K1.59×
08Massachusetts~10K1.46×
09Georgia~20K1.43×
10Washington~10K1.42×
11Ohio~20K1.40×
12Connecticut~5K1.36×
13Colorado~7K1.28×
14Missouri~7K1.23×
15Illinois~10K1.21×
16New York~20K1.19×
17Michigan~10K1.04×
18Nebraska~2K1.00×
19New Mexico~2K0.98×
20Delaware<1K0.98×
21North Carolina~10K0.97×
22Idaho~2K0.95×
23South Dakota<1K0.95×
24Alaska<1K0.95×
25Vermont<1K0.95×
26Maine~1K0.94×
27North Dakota<1K0.94×
28Montana<1K0.93×
29Indiana~6K0.92×
30Rhode Island~1K0.92×
31West Virginia~1K0.91×
32Iowa~3K0.90×
33Hawaii~1K0.89×
34New Hampshire~1K0.89×
35Louisiana~4K0.88×
36Mississippi~3K0.87×
37Arkansas~2K0.87×
38Nevada~3K0.84×
39Kansas~2K0.83×
40Arizona~6K0.81×
41Wisconsin~4K0.80×
42Kentucky~3K0.80×
43Utah~2K0.80×
44Tennessee~6K0.79×
45Oregon~3K0.78×
46Alabama~4K0.77×
47South Carolina~4K0.74×
48Minnesota~4K0.74×
49Pennsylvania~9K0.73×
50Florida~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Zee News, United States
0.64×1.00×4.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zee News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zee News audience
#·InterestCategoryAffinity×
01Air CanadaTravel & Leisure34.11×
02Islamic bankingBusiness & Career28.26×
03EmiratesTravel & Leisure23.50×
04Cricket World CupSports18.06×
05HinduismPolitics & Society14.89×
06LufthansaTravel & Leisure12.14×
07Cleveland GuardiansSports11.87×
08BadmintonSports7.73×
09FlightAwareTravel & Leisure6.21×
10Web serverTechnology & Electronics5.10×
11Home automationTechnology & Electronics4.61×
12First class travelTravel & Leisure4.34×
13Mortgage loansBusiness & Career4.26×
14Sustainable energyHome & Garden4.11×
15Renewable energyBusiness & Career3.95×
16Vehicle insuranceCars & Mobility3.75×
17Solar energyHome & Garden3.13×
18FedExBusiness & Career3.02×
19Shopping mallsShopping2.58×
20FurnitureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zee News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zee News audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.47×
TravellingTHRILL2.06×
Urban LifestyleOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zee News audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Healthy LifestyleBALANCE0.86×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zee News have in United States?

Zee News has an estimated audience of 344,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zee News fans?

42.1% of Zee News fans are female, 57.9% are male, with an average age of 36.4 years.

03

Which brands do Zee News fans like most?

Zee News fans show strongest brand affinity for Air Canada (34.11×), Hinduism (14.89×), and Emirates (23.5×) over the country average.

04

Where do Zee News fans live in United States?

Zee News fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zee News fans also like?

Beyond Zee News itself, the audience over-indexes on Hinduism (14.89×), Emirates (23.5×), Cleveland Guardians (11.87×), and Mortgage loans (4.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Zee News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zee News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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