A data profile of the people who buy, follow and care about Tata Sky in India — modelled from more than twelve digital signal sources. Tata Sky has an estimated audience of 5,570,079 people in India.
Tata Sky has an estimated audience of 5,570,079 people in India. 29.9% are female, 70.1% are male, average age 32.7. Top brand affinities: Game of Thrones, Onitsuka Tiger, Music videos, Kitchen, Happiness.
Top brand affinities include Game of Thrones, Onitsuka Tiger, Music videos, with strongest over-indexing on Game of Thrones (2.04× the country average).
Demographically, the Tata Sky audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Tata Sky fan in India is more male, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Game of Thrones.
The key figures that characterise the Tata Sky profile in India.
29.9% are female, 70.1% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 32.7 |
| Estimated audience size | 5,570,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Tata Sky audience comes from India.
| Country | Share |
|---|---|
| India | 91.1% |
| Bangladesh | 5.7% |
| Singapore | 0.9% |
The strongest cross-interests of the Tata Sky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank of America | Business & Career | 8.19× | ||
| 02 | Onitsuka Tiger | Fashion & Accessoires | 6.70× | ||
| 03 | Darjeeling | Travel & Leisure | 5.15× | ||
| 04 | Taco Bell | Food & Beverages | 4.43× | ||
| 05 | Real property | Home & Garden | 2.76× | ||
| 06 | Videography | Internet & Social Media | 2.32× | ||
| 07 | Game of Thrones | Movies & TV | 2.04× | ||
| 08 | Political science | Business & Career | 1.99× | ||
| 09 | Diary | Kids & Family | 1.97× | ||
| 10 | OnePlus | Technology & Electronics | 1.96× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.85× | ||
| 12 | NDTV | Movies & TV | 1.83× | ||
| 13 | Drawing | Home & Garden | 1.77× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.70× | ||
| 15 | Himalayas | Travel & Leisure | 1.69× | ||
| 16 | Wikipedia | Internet & Social Media | 1.68× | ||
| 17 | Kitchen | Home & Garden | 1.63× | ||
| 18 | Happiness | Health | 1.59× | ||
| 19 | Music videos | Music & Radio | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Career Orientation | POWER | 1.33× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tata Sky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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