A data profile of the people who buy, follow and care about Times Now in India — modelled from more than twelve digital signal sources. Times Now has an estimated audience of 3,629,890 people in India.
Times Now has an estimated audience of 3,629,890 people in India. 22.5% are female, 77.5% are male, average age 34.3. Top brand affinities: Real property, Videography, OnePlus, Reddit, Starbucks.
Top brand affinities include Real property, Videography, OnePlus, with strongest over-indexing on Real property (2.88× the country average).
Demographically, the Times Now audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Times Now fan in India is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Times Now profile in India.
22.5% are female, 77.5% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 34.3 |
| Estimated audience size | 3,629,890 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Times Now audience comes from India.
| Country | Share |
|---|---|
| India | 40.4% |
| United States | 14.2% |
| Philippines | 10.3% |
The strongest cross-interests of the Times Now audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sevilla FC | Sports | 4.80× | ||
| 02 | Harry Styles | Music & Radio | 3.88× | ||
| 03 | Modern Family | Movies & TV | 3.00× | ||
| 04 | Real property | Home & Garden | 2.88× | ||
| 05 | The Wall Street Journal | News | 2.70× | ||
| 06 | Internet & Social Media | 2.46× | |||
| 07 | The Championships, Wimbledon | Sports | 2.39× | ||
| 08 | Leonardo DiCaprio | Movies & TV | 2.31× | ||
| 09 | Kate Winslet | Movies & TV | 2.22× | ||
| 10 | Dyson | Home & Garden | 2.21× | ||
| 11 | Videography | Internet & Social Media | 2.13× | ||
| 12 | Crowdfunding | Business & Career | 2.03× | ||
| 13 | Squash (sport) | Sports | 1.90× | ||
| 14 | Starbucks | Food & Beverages | 1.89× | ||
| 15 | Animal rights | Politics & Society | 1.86× | ||
| 16 | OnePlus | Technology & Electronics | 1.85× | ||
| 17 | Tom Cruise | Movies & TV | 1.71× | ||
| 18 | Brad Pitt | Movies & TV | 1.60× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | NASDAQ | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.61× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Extroversion | THRILL | 0.66× | |
| Mindfulness | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Times Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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