A data profile of the people who buy, follow and care about Squash (sport) in India — modelled from more than twelve digital signal sources. Squash (sport) has an estimated audience of 3,568,205 people in India.
The average Squash (sport) fan in India is 32.7 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.
Top brand affinities include International Chamber of Commerce, Return on investment, Tennis court, with strongest over-indexing on International Chamber of Commerce (2.44× the country average).
Demographically, the Squash (sport) audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Squash (sport) fan in India is more male, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for International Chamber of Commerce.
The key figures that characterise the Squash (sport) profile in India.
24.0% are female, 76.0% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 32.7 |
| Estimated audience size | 3,568,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Squash (sport) audience comes from India.
| Country | Share |
|---|---|
| India | 15.8% |
| United States | 8.9% |
| Italy | 7.5% |
Where the Squash (sport) audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~10K | 2.52× | |
| 02 | Sikkim | ~4K | 2.34× | |
| 03 | Meghalaya | ~8K | 2.15× | |
| 04 | Nagaland | ~5K | 2.07× | |
| 05 | Arunachal Pradesh | ~4K | 1.68× | |
| 06 | Assam | ~50K | 1.38× | |
| 07 | Tripura | ~7K | 1.38× | |
| 08 | Mizoram | ~3K | 1.30× | |
| 09 | West Bengal | ~100K | 0.96× | |
| 10 | Himachal Pradesh | ~10K | 0.85× | |
| 11 | Goa | ~3K | 0.84× | |
| 12 | Uttarakhand | ~10K | 0.79× | |
| 13 | Karnataka | ~70K | 0.78× | |
| 14 | Tamil Nadu | ~60K | 0.67× | |
| 15 | Jammu and Kashmir | ~10K | 0.65× | |
| 16 | Jharkhand | ~20K | 0.64× | |
| 17 | Chhattisgarh | ~10K | 0.61× | |
| 18 | Maharashtra | ~100K | 0.60× | |
| 19 | Telangana | ~30K | 0.60× | |
| 20 | Haryana | ~30K | 0.59× | |
| 21 | Punjab (region) | ~30K | 0.56× | |
| 22 | Odisha | ~20K | 0.56× | |
| 23 | Uttar Pradesh | ~90K | 0.51× | |
| 24 | Madhya Pradesh | ~30K | 0.51× | |
| 25 | Andhra Pradesh | ~20K | 0.51× | |
| 26 | Rajasthan | ~40K | 0.49× | |
| 27 | Gujarat | ~50K | 0.45× | |
| 28 | Kerala | ~20K | 0.43× | |
| 29 | Bihar | ~30K | 0.42× |
The strongest cross-interests of the Squash (sport) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ATS (wheels) | Cars & Mobility | 13.34× | ||
| 02 | Terraced house | Home & Garden | 10.19× | ||
| 03 | Community centre | Politics & Society | 10.04× | ||
| 04 | Tennis court | Sports | 9.23× | ||
| 05 | Gated community | Home & Garden | 7.47× | ||
| 06 | Housing estate | Home & Garden | 5.04× | ||
| 07 | Ali Khamenei | Politics & Society | 3.84× | ||
| 08 | Asia Cup | Sports | 3.65× | ||
| 09 | Canara Bank | Business & Career | 3.64× | ||
| 10 | Return on investment | Business & Career | 3.53× | ||
| 11 | Market trend | Business & Career | 3.21× | ||
| 12 | Financial plan | Movies & TV | 2.80× | ||
| 13 | Apartment | Business & Career | 2.64× | ||
| 14 | Transport | Cars & Mobility | 2.62× | ||
| 15 | International Chamber of Commerce | Business & Career | 2.44× | ||
| 16 | Money | Business & Career | 2.31× | ||
| 17 | Marathi language | Politics & Society | 2.17× | ||
| 18 | Gemini | Technology & Electronics | 1.77× | ||
| 19 | Education | Business & Career | 1.71× | ||
| 20 | Dharmendra | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.45× | |
| Need for Security | CONSERVATISM | 2.13× | |
| Convenience Orientation | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.81× | |
| Individualism | JOY | 0.97× |
Squash (sport) has an estimated audience of 3,568,205 people in India, concentrated in West Bengal and Maharashtra.
24.0% of Squash (sport) fans are female, 76.0% are male, with an average age of 32.7 years.
Squash (sport) fans show strongest brand affinity for International Chamber of Commerce (2.44×), Return on investment (3.53×), and Tennis court (9.23×) over the country average.
Squash (sport) fans in India are most concentrated in West Bengal (reach ~100K), Maharashtra (reach ~100K), and Uttar Pradesh (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Squash (sport) itself, the audience over-indexes on Return on investment (3.53×), Tennis court (9.23×), Community centre (10.04×), and Gated community (7.47×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Squash (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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