Rascasse Audience Intelligence

Asia Cup Audience in India

A data profile of the people who buy, follow and care about Asia Cup in India — modelled from more than twelve digital signal sources. Asia Cup has an estimated audience of 7,181,887 people in India.

The average Asia Cup fan in India is 29.4 years old, more male, and lives primarily in West Bengal.

The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.

Demographically, the Asia Cup audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Community Orientation, Sustainability.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Asia Cup profile in India.

Audience size
7.2M
in India
Gender
13.2%
86.8% male
Age
29.4
average years
Country rank
#718
Event in India
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asia Cup fans

13.2% are female, 86.8% are male, average age 29.4.

Fig. 02

Gender split

13.2%
Female
86.8%
Male
Demographic split for Asia Cup audience in India
MetricValue
Female13.2%
Male86.8%
Average age29.4
Estimated audience size7,181,887
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Asia Cup audience in India
Age bracketShare%
16-1939%
20-2934%
30-3916%
40-497%
50+4%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Asia Cup audience comes from India.

Worldwide audience distribution share by country for Asia Cup
CountryShare
India61.2%
Canada9.7%
United Arab Emirates4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asia Cup audience in India is strongest.

Fig. 05

Top regions by affinity

Asia Cup fans by region: top regions in India
#RegionReachAffinity×
01Odisha~100K1.90×
02West Bengal~400K1.75×
03Jammu and Kashmir~50K1.46×
04Assam~90K1.30×
05Goa~9K1.24×
06Gujarat~200K1.17×
07Chhattisgarh~50K1.14×
08Bihar~200K1.13×
09Tripura~10K1.13×
10Rajasthan~200K1.10×
11Maharashtra~400K1.08×
12Tamil Nadu~200K1.04×
13Jharkhand~60K1.04×
14Madhya Pradesh~100K1.02×
15Punjab (region)~100K1.01×
16Uttar Pradesh~300K1.00×
17Karnataka~200K0.96×
18Telangana~100K0.95×
19Uttarakhand~30K0.92×
20Kerala~90K0.87×
21Himachal Pradesh~20K0.84×
22Arunachal Pradesh~4K0.83×
23Haryana~70K0.81×
24Andhra Pradesh~70K0.80×
25Sikkim~2K0.76×
26Meghalaya~4K0.60×
27Nagaland~3K0.60×
28Manipur~4K0.42×
29Mizoram<1K0.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asia Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Asia Cup audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.78×
SustainabilityBALANCE1.76×
Need for SecurityCONSERVATISM1.45×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Asia Cup audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
CreativityOPEN0.63×
Design AffinityPREMIUM0.73×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Asia Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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