A data profile of the people who buy, follow and care about Asia Cup in India — modelled from more than twelve digital signal sources. Asia Cup has an estimated audience of 7,181,887 people in India.
The average Asia Cup fan in India is 29.4 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.
Demographically, the Asia Cup audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Community Orientation, Sustainability.
The key figures that characterise the Asia Cup profile in India.
13.2% are female, 86.8% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 13.2% |
| Male | 86.8% |
| Average age | 29.4 |
| Estimated audience size | 7,181,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 34% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Asia Cup audience comes from India.
| Country | Share |
|---|---|
| India | 61.2% |
| Canada | 9.7% |
| United Arab Emirates | 4.0% |
Where the Asia Cup audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~100K | 1.90× | |
| 02 | West Bengal | ~400K | 1.75× | |
| 03 | Jammu and Kashmir | ~50K | 1.46× | |
| 04 | Assam | ~90K | 1.30× | |
| 05 | Goa | ~9K | 1.24× | |
| 06 | Gujarat | ~200K | 1.17× | |
| 07 | Chhattisgarh | ~50K | 1.14× | |
| 08 | Bihar | ~200K | 1.13× | |
| 09 | Tripura | ~10K | 1.13× | |
| 10 | Rajasthan | ~200K | 1.10× | |
| 11 | Maharashtra | ~400K | 1.08× | |
| 12 | Tamil Nadu | ~200K | 1.04× | |
| 13 | Jharkhand | ~60K | 1.04× | |
| 14 | Madhya Pradesh | ~100K | 1.02× | |
| 15 | Punjab (region) | ~100K | 1.01× | |
| 16 | Uttar Pradesh | ~300K | 1.00× | |
| 17 | Karnataka | ~200K | 0.96× | |
| 18 | Telangana | ~100K | 0.95× | |
| 19 | Uttarakhand | ~30K | 0.92× | |
| 20 | Kerala | ~90K | 0.87× | |
| 21 | Himachal Pradesh | ~20K | 0.84× | |
| 22 | Arunachal Pradesh | ~4K | 0.83× | |
| 23 | Haryana | ~70K | 0.81× | |
| 24 | Andhra Pradesh | ~70K | 0.80× | |
| 25 | Sikkim | ~2K | 0.76× | |
| 26 | Meghalaya | ~4K | 0.60× | |
| 27 | Nagaland | ~3K | 0.60× | |
| 28 | Manipur | ~4K | 0.42× | |
| 29 | Mizoram | <1K | 0.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.78× | |
| Sustainability | BALANCE | 1.76× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.63× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Asia Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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