A data profile of the people who buy, follow and care about Return on investment in India — modelled from more than twelve digital signal sources. Return on investment has an estimated audience of 9,745,958 people in India.
Return on investment has an estimated audience of 9,745,958 people in India. 27.7% are female, 72.3% are male, average age 29.4. Top brand affinities: Indian Premier League, India national cricket team, Asset management, Passive income, Virat Kohli.
Top brand affinities include Indian Premier League, India national cricket team, Asset management, with strongest over-indexing on Indian Premier League (1.62× the country average).
Demographically, the Return on investment audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Return on investment fan in India is more male, around 29.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Return on investment profile in India.
27.7% are female, 72.3% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 29.4 |
| Estimated audience size | 9,745,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Return on investment audience comes from India.
| Country | Share |
|---|---|
| India | 16.4% |
| United States | 10.8% |
| Japan | 4.1% |
The strongest cross-interests of the Return on investment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 6.76× | ||
| 02 | Home insurance | Business & Career | 5.71× | ||
| 03 | Money management | Business & Career | 5.65× | ||
| 04 | Forex Online Trading | Business & Career | 5.03× | ||
| 05 | Passive income | Business & Career | 4.93× | ||
| 06 | Real estate investing | Business & Career | 4.52× | ||
| 07 | First-time buyer | Shopping | 3.78× | ||
| 08 | Squash (sport) | Sports | 3.53× | ||
| 09 | Private equity | Business & Career | 3.38× | ||
| 10 | Renovation | Home & Garden | 2.57× | ||
| 11 | Innovation | Business & Career | 2.04× | ||
| 12 | Embroidery | Home & Garden | 1.98× | ||
| 13 | Investment banking | Business & Career | 1.90× | ||
| 14 | Rohit Sharma | Sports | 1.87× | ||
| 15 | Kolkata Knight Riders | Sports | 1.86× | ||
| 16 | India national cricket team | Sports | 1.76× | ||
| 17 | Chennai Super Kings | Sports | 1.76× | ||
| 18 | Virat Kohli | Sports | 1.74× | ||
| 19 | Chennai | Travel & Leisure | 1.71× | ||
| 20 | Indian Premier League | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.64× | |
| Career Orientation | POWER | 2.07× | |
| Indulgence | JOY | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| Price Sensitivity | PREMIUM | 0.59× | |
| Tradition | CONSERVATISM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Return on investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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