Rascasse Audience Intelligence

Times Now Audience in United States

A data profile of the people who buy, follow and care about Times Now in United States — modelled from more than twelve digital signal sources. Times Now has an estimated audience of 1,272,997 people in United States.

#218among TV Channel in United States#3438in Movies & TV

The average Times Now fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Badminton, Lufthansa, JetBlue, with strongest over-indexing on Badminton (11.74× the country average).

Demographically, the Times Now audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Times Now fan in United States is more female, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Badminton.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Times Now profile in United States.

Audience size
1.3M
in United States
Gender
65.3%♀
34.7% male
Age
36.2
average years
Country rank
#20001
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Times Now

65.3% are female, 34.7% are male, average age 36.2.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Times Now audience in United States
MetricValue
Female65.3%
Male34.7%
Average age36.2
Estimated audience size1,272,997
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Times Now audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3923%
40-4917%
50+12%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Times Now audience comes from United States.

Worldwide audience distribution share by country for Times Now
CountryShare
India40.4%
United States14.2%
Philippines10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Times Now audience in United States is strongest.

Fig. 05

Top regions by affinity

Times Now fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.42×
02New Jersey~60K1.79×
03California~200K1.74×
04Maryland~40K1.73×
05Washington~40K1.63×
06Virginia~50K1.62×
07Washington, District of Columbia~6K1.47×
08Kansas~10K1.41×
09Nebraska~9K1.36×
10Hawaii~7K1.36×
11Nevada~20K1.33×
12Massachusetts~30K1.25×
13Connecticut~20K1.20×
14Texas~100K1.15×
15Florida~100K1.14×
16Georgia~40K1.14×
17Illinois~40K1.04×
18Alaska~3K1.04×
19North Dakota~3K1.02×
20Vermont~2K1.02×
21Oregon~10K1.00×
22Pennsylvania~40K0.97×
23Arizona~30K0.97×
24Delaware~3K0.95×
25Rhode Island~4K0.92×
26North Carolina~30K0.91×
27Arkansas~10K0.91×
28Indiana~20K0.90×
29Missouri~20K0.84×
30Ohio~30K0.83×
31New Mexico~5K0.83×
32Louisiana~10K0.80×
33Michigan~30K0.79×
34Colorado~20K0.79×
35New Hampshire~4K0.79×
36Kentucky~10K0.77×
37Alabama~10K0.76×
38Iowa~8K0.75×
39Idaho~5K0.75×
40Minnesota~10K0.74×
41Utah~8K0.73×
42Tennessee~20K0.72×
43South Carolina~10K0.71×
44Maine~3K0.71×
45Oklahoma~10K0.69×
46South Dakota~2K0.65×
47Mississippi~7K0.63×
48Montana~2K0.63×
49West Virginia~4K0.61×
50Wisconsin~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Times Now, United States
0.60×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Times Now audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Times Now audience
#·InterestCategoryAffinity×
01EVA AirTravel & Leisure15.07×
02VodafoneTechnology & Electronics15.07×
03China AirlinesTravel & Leisure15.07×
04VuelingTravel & Leisure15.07×
05LufthansaTravel & Leisure13.30×
06BadmintonSports11.74×
07Data scienceBusiness & Career8.55×
08Air CanadaTravel & Leisure7.12×
09FlightAwareTravel & Leisure6.13×
10JetBlueTravel & Leisure4.66×
11Online food orderingFood & Beverages3.17×
12Fast casual restaurantsFood & Beverages3.15×
13Cyber MondayShopping2.41×
14Local foodFood & Beverages2.07×
15The UPS StoreShopping2.04×
16Black Friday (shopping)Shopping2.04×
17Organic foodFood & Beverages1.99×
18T-MobileTechnology & Electronics1.65×
19AirbnbTravel & Leisure1.60×
20BarbecueFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Times Now audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Times Now audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
TravellingTHRILL1.90×
Early Adopter MentalityPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Times Now audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Pet OwnershipJOY0.81×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Times Now have in United States?

Times Now has an estimated audience of 1,272,997 people in United States, concentrated in California and New York.

02

What is the gender split and age of Times Now fans?

65.3% of Times Now fans are female, 34.7% are male, with an average age of 36.2 years.

03

Which brands do Times Now fans like most?

Times Now fans show strongest brand affinity for Badminton (11.74×), Lufthansa (13.3×), and JetBlue (4.66×) over the country average.

04

Where do Times Now fans live in United States?

Times Now fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Times Now fans also like?

Beyond Times Now itself, the audience over-indexes on Lufthansa (13.3×), JetBlue (4.66×), Data science (8.55×), and EVA Air (15.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Times Now audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Times Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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