Times Now Audience in United States

Times Now logo

Times Now has an estimated audience of 1,267,926 people in United States. 65.3% are female, 34.7% are male, average age 36.2. Top regions: California, New York, Texas. Top brand affinities: Bank account, Electrolyte, Pantsuit, Collectable, Pro-Ject.

The average Times Now fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bank account, Electrolyte, Pantsuit, with strongest over-indexing on Bank account (7.11× the country average). Demographically, the Times Now audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Times Now fans

Demographic split for Times Now audience in United States
MetricValue
Female65.3%
Male34.7%
Average age36.2
Estimated audience size1,267,926

Audience persona

The typical Times Now fan in United States is more female, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Times Now in United States
RegionReachAffinity
California256,4101.84×
New York188,4672.66×
Texas132,9371.22×
Florida97,0251.13×
New Jersey55,5171.72×
Virginia51,0691.65×
Georgia45,4291.16×
Washington43,7771.72×
Illinois40,9750.97×
Pennsylvania40,7740.96×
North Carolina38,4351.01×
Ohio34,2780.88×
Maryland33,2701.53×
Massachusetts31,5321.26×
Michigan28,8120.87×
Arizona24,8010.96×
Indiana20,7390.9×
Missouri19,3320.95×
Nevada18,3331.49×
Tennessee17,8660.7×
Connecticut16,5011.3×
Oregon16,4001.13×
Colorado14,8700.74×
South Carolina14,5450.76×
Minnesota14,1360.78×
Kansas14,0381.4×
Louisiana14,0190.86×
Alabama12,7680.72×
Kentucky12,4960.79×
Wisconsin11,0010.58×
Arkansas10,0310.96×
Oklahoma8,0880.57×
Utah8,0650.71×
Hawaii7,7691.43×
Iowa6,9710.67×
Washington, District of Columbia6,2551.64×
Mississippi5,8910.56×
Nebraska4,8300.76×
New Mexico4,5790.72×
Idaho4,2180.66×
New Hampshire4,0070.8×
Rhode Island3,8080.94×
West Virginia3,1640.54×
Delaware3,1100.89×
Maine2,2930.5×
Alaska2,2400.83×
Vermont2,1710.98×
North Dakota2,1630.83×
Montana1,5460.44×
South Dakota1,3920.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Times Now audience
BrandAffinityCategory
Bank account7.11×Business & Career
Electrolyte5.96×Health
Pantsuit12.66×Fashion & Accessoires
Collectable1.9×Kids & Family
Pro-Ject4.1×Music & Radio
Product design1.9×Business & Career
Who Wants to Be a Millionaire?8.7×Movies & TV
Ian Bremmer15.01×Politics & Society
Israel1.7×Travel & Leisure
Mackenzie Foy5.93×Fashion & Accessoires
3D printing1.93×Technology & Electronics
OpenJDK15.07×
Sears2.9×Shopping
Nurse education2.18×Kids & Family
Jeep Wagoneer3.79×Cars & Mobility
Voltron: Legendary Defender10.15×Movies & TV
Atkins diet3.29×Health
Kendra Scott1.8×Fashion & Accessoires
JDSU1.77×Business & Career
Cam Ward2.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Times Now audience
TraitClusterScore
Early Adopter MentalityPOWER2.23
Luxury OrientationPREMIUM1.9
DIY MentalityTHRILL1.8
Sports ActivityPOWER1.7
TravellingTHRILL1.68
Design AffinityPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Times Now
CountryShare
India40.5%
United States14.2%
Philippines10.4%

See Times Now audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Times Now have in United States?

Times Now has an estimated audience of 1,267,926 people in United States, concentrated in California and New York.

What is the gender split and age of Times Now fans?

65.3% of Times Now fans are female, 34.7% are male, with an average age of 36.2 years.

Which brands do Times Now fans like most?

Times Now fans show strongest brand affinity for Bank account (7.11×), Electrolyte (5.96×), and Pantsuit (12.66×) over the country average.

Where do Times Now fans live in United States?

Times Now fans in United States are most concentrated in California (reach 256,410), New York (reach 188,467), and Texas (reach 132,937). These three regions account for the largest share of the active audience.

What other brands do Times Now fans also like?

Beyond Times Now itself, the audience over-indexes on Electrolyte (5.96×), Pantsuit (12.66×), Collectable (1.9×), and Pro-Ject (4.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Times Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.