A data profile of the people who buy, follow and care about India TV in India — modelled from more than twelve digital signal sources. India TV has an estimated audience of 5,352,162 people in India.
India TV has an estimated audience of 5,352,162 people in India. 15.6% are female, 84.4% are male, average age 33.6. Top brand affinities: Breaking news, Real property, Activism, Videography, Roman Reigns.
Top brand affinities include Breaking news, Real property, Activism, with strongest over-indexing on Breaking news (1.8× the country average).
Demographically, the India TV audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical India TV fan in India is more male, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the India TV profile in India.
15.6% are female, 84.4% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 33.6 |
| Estimated audience size | 5,352,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide India TV audience comes from India.
| Country | Share |
|---|---|
| India | 82.1% |
| United States | 5.4% |
| United Kingdom | 2.2% |
The strongest cross-interests of the India TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pirates of the Caribbean (film series) | Movies & TV | 3.61× | ||
| 02 | Titanic (1997 film) | Movies & TV | 3.61× | ||
| 03 | Jim Carrey | Movies & TV | 3.61× | ||
| 04 | Brock Lesnar | Sports | 3.61× | ||
| 05 | M.I.A. (rapper) | Music & Radio | 3.61× | ||
| 06 | Zootopia | Movies & TV | 3.61× | ||
| 07 | Alibaba.com | Shopping | 3.61× | ||
| 08 | Roman Reigns | Sports | 3.42× | ||
| 09 | WrestleMania | Sports | 3.37× | ||
| 10 | Bed sheet | Home & Garden | 2.94× | ||
| 11 | Real property | Home & Garden | 2.85× | ||
| 12 | Videography | Internet & Social Media | 2.25× | ||
| 13 | Activism | Politics & Society | 2.21× | ||
| 14 | Rail transport | Travel & Leisure | 1.92× | ||
| 15 | OnePlus | Technology & Electronics | 1.83× | ||
| 16 | Breaking news | Movies & TV | 1.80× | ||
| 17 | Handball | Sports | 1.72× | ||
| 18 | Health insurance | Business & Career | 1.70× | ||
| 19 | Life insurance | Business & Career | 1.58× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.48× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Extroversion | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for India TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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