Rascasse Audience Intelligence

India TV Audience in United States

A data profile of the people who buy, follow and care about India TV in United States — modelled from more than twelve digital signal sources. India TV has an estimated audience of 351,708 people in United States.

#469among TV Channel in United States#8130in Movies & TV

The average India TV fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New Jersey.

Top brand affinities include Air Canada, Giannis Antetokounmpo, Hinduism, with strongest over-indexing on Air Canada (26.09× the country average).

Demographically, the India TV audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical India TV fan in United States is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Air Canada.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the India TV profile in United States.

Audience size
352K
in United States
Gender
51.1%♀
48.9% male
Age
35.7
average years
Country rank
#44502
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of India TV

51.1% are female, 48.9% are male, average age 35.7.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for India TV audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.7
Estimated audience size351,708
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the India TV audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3923%
40-4918%
50+12%
Fig. 04

Worldwide distribution

5.4%

of the worldwide India TV audience comes from United States.

Worldwide audience distribution share by country for India TV
CountryShare
India82.1%
United States5.4%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the India TV audience in United States is strongest.

Fig. 05

Top regions by affinity

India TV fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K4.56×
02Missouri~20K3.23×
03Illinois~30K2.61×
04Massachusetts~20K2.56×
05Washington~20K2.32×
06Maryland~10K1.81×
07Delaware~2K1.68×
08Pennsylvania~20K1.60×
09Texas~40K1.36×
10Connecticut~5K1.30×
11Ohio~10K1.29×
12Virginia~10K1.26×
13North Carolina~10K1.25×
14Idaho~2K1.21×
15West Virginia~2K1.18×
16Georgia~10K1.13×
17Vermont<1K1.12×
18California~40K1.11×
19Florida~20K1.01×
20Maine~1K0.99×
21Montana<1K0.99×
22Alaska<1K0.96×
23North Dakota<1K0.96×
24Michigan~9K0.94×
25South Dakota<1K0.94×
26Tennessee~7K0.93×
27Rhode Island~1K0.90×
28Washington, District of Columbia<1K0.89×
29Hawaii~1K0.88×
30New Hampshire~1K0.88×
31Kentucky~4K0.87×
32Arkansas~2K0.86×
33New Mexico~2K0.86×
34Mississippi~2K0.85×
35Nebraska~2K0.85×
36Kansas~2K0.82×
37Iowa~2K0.81×
38Utah~2K0.79×
39Louisiana~4K0.78×
40Oklahoma~3K0.78×
41Nevada~3K0.77×
42Alabama~4K0.76×
43Oregon~3K0.75×
44Colorado~4K0.74×
45New York~10K0.73×
46Indiana~5K0.73×
47South Carolina~4K0.73×
48Arizona~5K0.72×
49Wisconsin~4K0.71×
50Minnesota~4K0.71×
Fig. 06

Affinity by region

Affinity by region — India TV, United States
0.71×1.00×4.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the India TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for India TV audience
#·InterestCategoryAffinity×
01Alia BhattMovies & TV30.96×
02Penélope CruzMovies & TV29.01×
03Etihad AirwaysTravel & Leisure28.44×
04Air CanadaTravel & Leisure26.09×
05Cricket World CupSports25.19×
06Thandie NewtonMovies & TV20.00×
07Tim DuncanSports19.97×
08EmiratesTravel & Leisure18.79×
09LufthansaTravel & Leisure16.67×
10Priyanka ChopraMovies & TV16.26×
11Javier BardemMovies & TV15.35×
12Magic JohnsonSports15.22×
13HinduismPolitics & Society13.74×
14Kareem Abdul-JabbarSports13.64×
15BadmintonSports12.56×
16Larry BirdSports11.98×
17Giannis AntetokounmpoSports10.49×
18Cleveland GuardiansSports8.89×
19Renewable energyBusiness & Career4.20×
20Mortgage loansBusiness & Career3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the India TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by India TV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Quality AwarenessPREMIUM2.30×
TravellingTHRILL2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by India TV audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Healthy LifestyleBALANCE0.84×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does India TV have in United States?

India TV has an estimated audience of 351,708 people in United States, concentrated in California and Texas.

02

What is the gender split and age of India TV fans?

51.1% of India TV fans are female, 48.9% are male, with an average age of 35.7 years.

03

Which brands do India TV fans like most?

India TV fans show strongest brand affinity for Air Canada (26.09×), Giannis Antetokounmpo (10.49×), and Hinduism (13.74×) over the country average.

04

Where do India TV fans live in United States?

India TV fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do India TV fans also like?

Beyond India TV itself, the audience over-indexes on Giannis Antetokounmpo (10.49×), Hinduism (13.74×), Cricket World Cup (25.19×), and Penélope Cruz (29.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See India TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for India TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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