A data profile of the people who buy, follow and care about ABP News in India — modelled from more than twelve digital signal sources. ABP News has an estimated audience of 9,248,075 people in India.
ABP News has an estimated audience of 9,248,075 people in India. 16.6% are female, 83.4% are male, average age 33.0. Top brand affinities: Young's, Breaking news, Real property, Videography, Activism.
Top brand affinities include Young's, Breaking news, Real property, with strongest over-indexing on Young's (3.9× the country average).
Demographically, the ABP News audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical ABP News fan in India is more male, around 33.0 years old, with strong Career Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the ABP News profile in India.
16.6% are female, 83.4% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 16.6% |
| Male | 83.4% |
| Average age | 33.0 |
| Estimated audience size | 9,248,075 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide ABP News audience comes from India.
| Country | Share |
|---|---|
| India | 80.1% |
| Saudi Arabia | 3.4% |
| United States | 2.7% |
The strongest cross-interests of the ABP News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 3.90× | ||
| 02 | Jim Carrey | Movies & TV | 3.90× | ||
| 03 | M.I.A. (rapper) | Music & Radio | 3.90× | ||
| 04 | Alibaba.com | Shopping | 3.90× | ||
| 05 | Edward Norton | Movies & TV | 3.90× | ||
| 06 | Kristen Stewart | Movies & TV | 3.90× | ||
| 07 | Zootopia | Movies & TV | 3.85× | ||
| 08 | Titanic (1997 film) | Movies & TV | 3.33× | ||
| 09 | Brock Lesnar | Sports | 3.06× | ||
| 10 | Roman Reigns | Sports | 2.91× | ||
| 11 | Real property | Home & Garden | 2.63× | ||
| 12 | Bed sheet | Home & Garden | 2.38× | ||
| 13 | Videography | Internet & Social Media | 2.28× | ||
| 14 | United Nations | Politics & Society | 2.24× | ||
| 15 | Anthropology | Business & Career | 1.86× | ||
| 16 | OnePlus | Technology & Electronics | 1.83× | ||
| 17 | Activism | Politics & Society | 1.82× | ||
| 18 | Breaking news | Movies & TV | 1.75× | ||
| 19 | Rail transport | Travel & Leisure | 1.62× | ||
| 20 | Seafood | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ABP News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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