Rascasse Audience Intelligence

ABP News Audience in United States

A data profile of the people who buy, follow and care about ABP News in United States — modelled from more than twelve digital signal sources. ABP News has an estimated audience of 317,186 people in United States.

#492among TV Channel in United States#8527in Movies & TV

The average ABP News fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New Jersey, Texas.

Top brand affinities include Air Canada, Islamic banking, Cleveland Guardians, with strongest over-indexing on Air Canada (19.27× the country average).

Demographically, the ABP News audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ABP News fan in United States is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Air Canada.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ABP News profile in United States.

Audience size
317K
in United States
Gender
45.6%♀
54.4% male
Age
39.2
average years
Country rank
#46985
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ABP News

45.6% are female, 54.4% are male, average age 39.2.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for ABP News audience in United States
MetricValue
Female45.6%
Male54.4%
Average age39.2
Estimated audience size317,186
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the ABP News audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4920%
50+19%
Fig. 04

Worldwide distribution

2.7%

of the worldwide ABP News audience comes from United States.

Worldwide audience distribution share by country for ABP News
CountryShare
India80.1%
Saudi Arabia3.4%
United States2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ABP News audience in United States is strongest.

Fig. 05

Top regions by affinity

ABP News fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K4.26×
02Maryland~20K2.92×
03Nebraska~4K2.52×
04Washington~10K1.99×
05South Dakota~1K1.75×
06California~50K1.53×
07Pennsylvania~20K1.48×
08Louisiana~6K1.44×
09Indiana~8K1.39×
10Washington, District of Columbia~1K1.33×
11Virginia~10K1.30×
12Alaska<1K1.25×
13New Mexico~2K1.20×
14Texas~30K1.14×
15Wisconsin~5K1.07×
16South Carolina~5K1.04×
17Delaware<1K1.00×
18Vermont<1K0.99×
19Georgia~10K0.98×
20North Dakota<1K0.97×
21Minnesota~4K0.95×
22Montana<1K0.95×
23Illinois~10K0.94×
24New York~20K0.93×
25New Hampshire~1K0.93×
26Rhode Island<1K0.92×
27Ohio~9K0.91×
28West Virginia~1K0.91×
29Maine~1K0.91×
30Hawaii~1K0.90×
31Idaho~1K0.89×
32North Carolina~8K0.88×
33Mississippi~2K0.87×
34Connecticut~3K0.86×
35Arkansas~2K0.85×
36Kansas~2K0.85×
37Oklahoma~3K0.84×
38Utah~2K0.84×
39Iowa~2K0.84×
40Michigan~7K0.82×
41Massachusetts~5K0.82×
42Kentucky~3K0.82×
43Alabama~4K0.81×
44Oregon~3K0.81×
45Nevada~2K0.80×
46Tennessee~5K0.78×
47Florida~20K0.77×
48Arizona~5K0.77×
49Missouri~4K0.77×
50Colorado~4K0.72×
Fig. 06

Affinity by region

Affinity by region — ABP News, United States
0.72×1.00×4.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ABP News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ABP News audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career41.98×
02Air CanadaTravel & Leisure19.27×
03Cricket World CupSports14.54×
04EmiratesTravel & Leisure14.26×
05BodrumTravel & Leisure12.13×
06International educationBusiness & Career11.48×
07LufthansaTravel & Leisure9.89×
08FlightAwareTravel & Leisure8.53×
09Cleveland GuardiansSports8.12×
10BadmintonSports7.78×
11HinduismPolitics & Society7.17×
12Renewable energyBusiness & Career4.08×
13Sustainable energyHome & Garden4.05×
14Mortgage loansBusiness & Career3.48×
15FedExBusiness & Career3.34×
16Vehicle insuranceCars & Mobility3.27×
17Discount storesShopping2.66×
18Shopping mallsShopping2.38×
19PinterestInternet & Social Media1.87×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ABP News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ABP News audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
Price SensitivityPREMIUM2.03×
Pet OwnershipJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ABP News audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
ExtroversionTHRILL0.85×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ABP News have in United States?

ABP News has an estimated audience of 317,186 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of ABP News fans?

45.6% of ABP News fans are female, 54.4% are male, with an average age of 39.2 years.

03

Which brands do ABP News fans like most?

ABP News fans show strongest brand affinity for Air Canada (19.27×), Islamic banking (41.98×), and Cleveland Guardians (8.12×) over the country average.

04

Where do ABP News fans live in United States?

ABP News fans in United States are most concentrated in California (reach ~50K), New Jersey (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ABP News fans also like?

Beyond ABP News itself, the audience over-indexes on Islamic banking (41.98×), Cleveland Guardians (8.12×), Emirates (14.26×), and Mortgage loans (3.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ABP News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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