A data profile of the people who buy, follow and care about City car in Italy — modelled from more than twelve digital signal sources. City car has an estimated audience of 3,595,145 people in Italy.
The average City car fan in Italy is 40.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Beauty, AutoScout24, Subito.it, with strongest over-indexing on Beauty (2.07× the country average).
Demographically, the City car audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical City car fan in Italy is more male, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Beauty.
The key figures that characterise the City car profile in Italy.
34.0% are female, 66.0% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 40.4 |
| Estimated audience size | 3,595,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide City car audience comes from Italy.
| Country | Share |
|---|---|
| United States | 7.3% |
| Germany | 6.0% |
| Japan | 5.5% |
Where the City car audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~200K | 1.66× | |
| 02 | Lazio | ~600K | 1.48× | |
| 03 | Campania | ~600K | 1.41× | |
| 04 | Sicilia | ~400K | 1.32× | |
| 05 | Puglia | ~300K | 1.19× | |
| 06 | Liguria | ~100K | 1.19× | |
| 07 | Emilia-Romagna | ~300K | 1.17× | |
| 08 | Lombardy | ~700K | 1.15× | |
| 09 | Tuscany | ~300K | 1.10× | |
| 10 | Piedmont | ~300K | 1.00× | |
| 11 | Aosta Valley | ~9K | 0.95× | |
| 12 | Abruzzo | ~70K | 0.94× | |
| 13 | Molise | ~20K | 0.94× | |
| 14 | Basilicata | ~30K | 0.92× | |
| 15 | Umbria | ~50K | 0.88× | |
| 16 | Marche | ~80K | 0.85× | |
| 17 | Sardinia | ~80K | 0.84× | |
| 18 | Friuli-Venezia Giulia | ~60K | 0.84× | |
| 19 | Trentino-Alto Adige/Südtirol | ~60K | 0.81× | |
| 20 | Veneto | ~200K | 0.79× |
The strongest cross-interests of the City car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai i10 | Cars & Mobility | 8.85× | ||
| 02 | Kia Picanto | Cars & Mobility | 8.09× | ||
| 03 | Family car | Cars & Mobility | 5.76× | ||
| 04 | Peugeot 3008 | Cars & Mobility | 5.13× | ||
| 05 | Peugeot 208 | Cars & Mobility | 4.82× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 3.90× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 3.78× | ||
| 08 | AutoScout24 | Cars & Mobility | 3.21× | ||
| 09 | Hybrids | Cars & Mobility | 3.15× | ||
| 10 | Used car | Cars & Mobility | 2.86× | ||
| 11 | Peugeot | Cars & Mobility | 2.86× | ||
| 12 | Solar energy | Home & Garden | 2.84× | ||
| 13 | Škoda Auto | Cars & Mobility | 2.66× | ||
| 14 | Subito.it | Shopping | 2.59× | ||
| 15 | Door County, Wisconsin | Travel & Leisure | 2.56× | ||
| 16 | Beauty | Beauty & Wellness | 2.07× | ||
| 17 | SUVs | Cars & Mobility | 2.05× | ||
| 18 | Formula One | Sports | 1.67× | ||
| 19 | Business | Business & Career | 1.53× | ||
| 20 | Food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.70× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Community Orientation | OPEN | 0.68× | |
| Extroversion | THRILL | 0.70× |
City car has an estimated audience of 3,595,145 people in Italy, concentrated in Lombardy and Lazio.
34.0% of City car fans are female, 66.0% are male, with an average age of 40.4 years.
City car fans show strongest brand affinity for Beauty (2.07×), AutoScout24 (3.21×), and Subito.it (2.59×) over the country average.
City car fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond City car itself, the audience over-indexes on AutoScout24 (3.21×), Subito.it (2.59×), Food (1.51×), and Hybrids (3.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for City car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.