A data profile of the people who buy, follow and care about Wheel in Poland — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 1,686,521 people in Poland.
Wheel has an estimated audience of 1,686,521 people in Poland. 21.5% are female, 78.5% are male, average age 35.0. Top brand affinities: Lech Poznań, Used car, Solar energy, Škoda Auto, Viral video.
Top brand affinities include Lech Poznań, Used car, Solar energy, with strongest over-indexing on Lech Poznań (1.92× the country average).
Demographically, the Wheel audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Wheel fan in Poland is more male, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Wheel profile in Poland.
21.5% are female, 78.5% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 35.0 |
| Estimated audience size | 1,686,521 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Wheel audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audi TT | Cars & Mobility | 6.49× | ||
| 02 | Self-defense | Sports | 2.84× | ||
| 03 | Family car | Cars & Mobility | 2.76× | ||
| 04 | Carcare | Cars & Mobility | 2.68× | ||
| 05 | City car | Cars & Mobility | 2.56× | ||
| 06 | Solar energy | Home & Garden | 2.54× | ||
| 07 | Viral video | Internet & Social Media | 2.51× | ||
| 08 | Used car | Cars & Mobility | 2.44× | ||
| 09 | Electric vehicle | Cars & Mobility | 2.37× | ||
| 10 | Hatchback | Cars & Mobility | 2.35× | ||
| 11 | Motorsport | Cars & Mobility | 2.27× | ||
| 12 | Lech Poznań | Sports | 1.92× | ||
| 13 | Mixed martial arts | Sports | 1.89× | ||
| 14 | First-person shooter games | Games | 1.76× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.73× | ||
| 16 | Volkswagen | Cars & Mobility | 1.62× | ||
| 17 | Financial services | Business & Career | 1.61× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | SUVs | Cars & Mobility | 1.55× | ||
| 20 | Online games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.66× | |
| Risk Appetite | THRILL | 1.41× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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