A data profile of the people who buy, follow and care about Textile in Australia — modelled from more than twelve digital signal sources. Textile has an estimated audience of 3,714,576 people in Australia.
Textile has an estimated audience of 3,714,576 people in Australia. 66.9% are female, 33.1% are male, average age 43.2. Top brand affinities: Blanket, Knitting, Weaving, Quilting, Bed frame.
Top brand affinities include Blanket, Knitting, Weaving, with strongest over-indexing on Blanket (2.34× the country average).
Demographically, the Textile audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Textile fan in Australia is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Blanket.
The key figures that characterise the Textile profile in Australia.
66.9% are female, 33.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.2 |
| Estimated audience size | 3,714,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Textile audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 5.1% |
| Italy | 4.4% |
The strongest cross-interests of the Textile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 2.34× | ||
| 02 | Duvet | Home & Garden | 2.12× | ||
| 03 | Quilting | Home & Garden | 2.09× | ||
| 04 | Sustainable clothing | Fashion & Accessoires | 1.83× | ||
| 05 | Weaving | Fashion & Accessoires | 1.76× | ||
| 06 | Tablecloth | Home & Garden | 1.74× | ||
| 07 | Balmain | Fashion & Accessoires | 1.59× | ||
| 08 | Cashmere wool | Fashion & Accessoires | 1.58× | ||
| 09 | Futon | Home & Garden | 1.57× | ||
| 10 | Wedding Planners | Kids & Family | 1.57× | ||
| 11 | Knitting | Home & Garden | 1.56× | ||
| 12 | Rosamund Pike | Movies & TV | 1.55× | ||
| 13 | Flea market | Home & Garden | 1.54× | ||
| 14 | West Elm | Home & Garden | 1.52× | ||
| 15 | Burberry | Fashion & Accessoires | 1.52× | ||
| 16 | Bed frame | Home & Garden | 1.51× | ||
| 17 | Balenciaga | Fashion & Accessoires | 1.51× | ||
| 18 | Net-a-Porter | Shopping | 1.51× | ||
| 19 | Jumpsuit | Fashion & Accessoires | 1.51× | ||
| 20 | Nail salon | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Sustainability | BALANCE | 1.24× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Textile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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